SHIFT: Personalisation key to coping with the death of the tribe
20 Jan 2012 | by Nicola Clark
of the risks of being slow to react to changing consumer behaviour. g.m.o.o.t - Cardmunch If, like me ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ...
CREATIVE STRATEGY: What big brands can learn from obscure boots
26 May 2011 | by Simon Kershaw
extras were not mentioned on the delivery note. But I m still hoping that it was Shipton Heneage ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
that coupon-led campaigns worked best when delivered via direct mail; it therefore sent a mailing to 6m ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
to be worth 150m by 2014, Sheppard is one to watch. 98: MARK HARDY - SYCO MUSIC The exit of Hardy ... is hoping that two marketing drives will help grow sales of the company's Veg Pot range from 12.1m in 2010 to 15m this year. 95: CLAIRE ANDREWS - MAZDA UK In an industry dominated by middle-aged male ...
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
in an attempt to raise 100m, prior to a privitisation in 2011. Postcomm has provisionally approved ... 157m loss on such "access' activities, where collections are made by rivals such as TNT, but delivered ... parliament within a year. Retailers are trialling an evening delivery service within the M25 ...
John Lewis catalogue backs fashion growth
29 Sep 2010 | by Nicola Clark
turnover. It has invested 10m in creating its new womenswear department in its Oxford Street store ...
Agencies line up for £25m JD Williams
12 Aug 2010 | by Kunal Dutta
JD Williams Group, the catalogue company, is reviewing its £25m advertising account.
Fashion site My-Wardrobe on the hunt for digital agencies
14 Jul 2010 | by Joe Thomas
marketing drive to date , following a 6m investment from Balderton Capital. In the UK, My-wardrobe plans ...
My-wardrobe.com plans heavyweight marketing drive
14 Jul 2010 | by Joe Thomas
, following a £6m investment from Balderton Capital.
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