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Think BR: How mobile CRM connects brands with the always on consumer

12 Dec 2012 | by Gavin Wheeler

% of the population uses a text based phone service called m-Pesa which enables them to have payments made direct ...

Think BR: Big data, or just better targeting?

10 Oct 2012 | by Dan Hagen

hope not. Will a more digital approach to creative be required? I think so. Much to ponder. I'm ...

CREATIVE STRATEGY: Prometheus and stealing fire at TED

31 May 2012 | by Simon S Kershaw

need much in the way of marketing? Well, having blown about $130m on production, the Hollywood suits ...

CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

24 May 2012 | by Simon S Kershaw

I m a trained historian who recently married an archaeologist. So, not surprisingly, I think that the study of the past is a vital part of what makes up our identity, culture, nationhood even. And it's bloody good fun. Our so-called political leaders have taken a different view. Their proposals ...

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

12 Apr 2012 | by Simon S Kershaw

find all the UK Nicolas stores within the M25. Recently acquired by Spirited Wines in the person ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

08 Mar 2012

to offer ' 1m of prizes', based on a predicted redemption rate of 10% for a cost of 100 ...

SHIFT: Personalisation key to coping with the death of the tribe

20 Jan 2012 | by Nicola Clark

of the risks of being slow to react to changing consumer behaviour. g.m.o.o.t - Cardmunch If, like me ...

CREATIVE STRATEGY: Vegemite wins gold for wit

10 Jan 2012 | by Simon S Kershaw

Well, as I've never been a big fan of the Olympics, I'm bored with London 2012. Already. And I'm

Editor's Comment: Waitrose seeks return on loyalty

25 Oct 2011 | by Noelle McElhatton

I'm currently reading a tome about ancient Rome, in which loyalty is a recurring theme.

CREATIVE STRATEGY: You have junk

29 Sep 2011 | by Simon S Kershaw

"OK, I get that it s flexible and cost-effective, but how do we make it good?" "I m sure the bean-counters will be happy, but shouldn t we make sure email supports rather than denigrates the brand ... is at best functional. Like you, no doubt, I m on a variety of email lists. And like you as well, perhaps ...

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