21 Dec 2007
| by Nikki Sandison
at the beginning of January, as part of a £3m cross-media campaign, including national TV and print advertising
20 Dec 2007
| by Jacquie Bowser
LONDON - The Telegraph has maintained the rising popularity of its website, gaining around 1.7m...Telegraph.co.uk overtook Times Online with 12.8m unique users, up from 11.1m the month before, and its page impressions jumped from 102m to 109m in the ABCe newspaper website figures for November. The Telegraph s website broke through the 10m barrier for the first time during September this year. Edward ...
20 Dec 2007
| by Alex Donohue
NEW YORK - Microsoft, Google and Yahoo! are to pay out a total of $31.5m (£15.7m) in fines...is expected to pay out a total of $21m in fines and has agreed to make a third of the sum a charitable donation to causes helping exploited children. The company will also fund a $9m three-year ad campaign highlighting the dangers of online gaming. Yahoo! has been fined $3m, and will also donate $4.5m to an ad ...
19 Dec 2007
| by Alex Donohue
for an initial £9.5m....activity. The agency has been acquired for an initial 9.5m, while The Mission Marketing Group, owners of Bray Leino, may need to make a deferred payment of up to 2m depending on the meeting of performance targets up to the end of 2007. RLA Group returned profit before tax of 1.7m on a turnover of 12.8m ...
19 Dec 2007
by £417m in the first half of 2007 to £1.3bn, accounting for almost 15% of total UK adspend...Founded 1999. Subsidiary M C Saatchi Group. Chief executive Lisa
Thomas. 25% design/build, 5% e ...
19 Dec 2007
the channel as a way to acquire customers and build their brands. The Top 100 spent £257m on digital display
18 Dec 2007
| by Nikki Sandison
with the oldest average age are all familiar high-street brands, including M S, John Lewis and Nationwide. Alex ...
14 Dec 2007
| by Nikki Sandison
Internet Business Group for £9.8m.
14 Dec 2007
Theakstone, chief operating officer, Group M "Theako" is one of the buying world's most powerful forces ...
14 Dec 2007
made of MEC benefiting from the power of the WPP Group M
proposition, and undoubtedly this is true ...