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Arla Foods takes Lactofree brand onto TV

at the beginning of January, as part of a £3m cross-media campaign, including national TV and print advertising

Telegraph.co.uk boosts traffic by almost 2m users

LONDON - The Telegraph has maintained the rising popularity of its website, gaining around 1.7m...Telegraph.co.uk overtook Times Online with 12.8m unique users, up from 11.1m the month before, and its page impressions jumped from 102m to 109m in the ABCe newspaper website figures for November. The Telegraph s website broke through the 10m barrier for the first time during September this year. Edward ...

Microsoft, Google and Yahoo! fined over gambling ads

NEW YORK - Microsoft, Google and Yahoo! are to pay out a total of $31.5m (£15.7m) in fines...is expected to pay out a total of $21m in fines and has agreed to make a third of the sum a charitable donation to causes helping exploited children. The company will also fund a $9m three-year ad campaign highlighting the dangers of online gaming. Yahoo! has been fined $3m, and will also donate $4.5m to an ad ...

Mission Marketing Group acquires RLA in £9.5m deal

for an initial £9.5m....activity. The agency has been acquired for an initial 9.5m, while The Mission Marketing Group, owners of Bray Leino, may need to make a deferred payment of up to 2m depending on the meeting of performance targets up to the end of 2007. RLA Group returned profit before tax of 1.7m on a turnover of 12.8m ...

Marketing League Table: Digital leagues

by £417m in the first half of 2007 to £1.3bn, accounting for almost 15% of total UK adspend...Founded 1999. Subsidiary M C Saatchi Group. Chief executive Lisa Thomas. 25% design/build, 5% e ...

Online advertising: Top 100 online advertisers

the channel as a way to acquire customers and build their brands. The Top 100 spent £257m on digital display

Silver surfers claim bigger share of online population

with the oldest average age are all familiar high-street brands, including M S, John Lewis and Nationwide. Alex ...

TMN to acquire Internet Business Group for £9.8m

Internet Business Group for £9.8m.

Campaign Annual 2007: Top 10 Media Buyers

Theakstone, chief operating officer, Group M "Theako" is one of the buying world's most powerful forces ...

Campaign Annual 2007: Media Agency of the Year - Mediaedge:cia

made of MEC benefiting from the power of the WPP Group M proposition, and undoubtedly this is true ...

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