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James Purnell to oversee marketing at BBC

14 Feb 2013 | by Ben Bold

operations. Purnell, who was head of corporate planning at the BBC in the 1990s, said: "I'm really excited ...

Is Zenith report too gloomy?

11 Oct 2012

that no other medium can do." Nick Theakstone, the chief executive of Group M, says the group's own forecasts ... economy." NO - Nick Theakstone, chief executive, Group M "We broadly agree. We always felt ...

AdConnection nets Made.com's £1m media business

21 Sep 2012 | by Nick Batten

Made.com, the online furniture retailer, has appointed AdConnection to handle its £1m media...won the 1.5m Bonhams account in March this year . Follow @nickbatten2 ...

Big brands embrace all-night 'hackathons'

06 Sep 2012 | by Sarah Shearman and Rachel Barnes

. It was designed to find ways of mining data from 1m interviews conducted in 25 countries, in an effort to gauge ... more 'hacked-together' projects, and they will need to respond. I'm always amazed at what a little ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

for London (Agency: M C Saatchi) Highly Commended Bepanthen (Agency: JWT London) SOCIAL MEDIA ...

Virgin Pure appoints MG OMD to £2m account

06 Jun 2012 | by Maisie McCabe

appointed Manning Gottlieb OMD to handle the £2m media planning and buying account for the newly launched...Omnicom agency MG OMD won the media planning and buying account after a competitive pitch, which is understood to have involved WPP media agency M/Six (formerly known as MCHI). MG OMD will also work ... and dispenses chilled or boiling purified tap water. It is understood that 2m will be spent on media ...

Tria Beauty appoints UM London to £1m media account

30 May 2012 | by Maisie McCabe

Tria Beauty, the home laser-hair-remover manufacturer, has appointed UM London to its £1m strategic...confirmed Tria Beauty will spend around 1m on media over the next year. The first work planned and bought ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

20 Mar 2012 | by Sarah Shearman

to a total of 203.2m in 2011. The IAB claims this growth has been fuelled by the rapid uptake ... . According to the IAB, this leap is driven by the rapid growth in m-commerce. It claims 24% of consumers ... .3m, while display has grown 196% to 59.4m. While many industry experts have predicted the death ...

Commercial TV and radio remain strong in Q1

14 Mar 2012 | by Arif Durrani

on Twitter @DurraniMix Ad expenditure in m by medium {"dataSourceUrl ... ":[{"title":"Expenditure £m","minValue":null,"viewWindowMode":"pretty","viewWindow":{"min":null ...

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