Cadbury is ploughing £6.5m into its latest 'Spots v Stripes' campaign, which promotes its....
The 6.5m campaign marketing spend, part of an overall 50m invested by Cadbury in the 'Spots v Stripes ...
than £50m a year to charitable health causes, such as offering holidays to young carers....and estimates it distributes around 25m to good causes, which include the film industry and sport, every week ...
with promotional marketing.
"This is a great way of being able to get across more than 50m a year to change ...
, priced at 651m ( 559m), includes a licensing agreement for fashion magazine Elle. ...
on year to £60m in 2010, according to Pearson's annual results....rise of 28% year on year to 670m.
Full year revenue was 5.66bn, headline growth of 10% when ...
Group, which includes financial research and data division Mergermarket, revenue was 403m, representing ...
changes, of 9% year on year.
Adjusted operating profit at the FT Group was 60m in 2010, representing ...
and iced tea drinks in the US, have amounted to 570m.
SoBe Pure Rush is available in two variants ...
in the stimulant drink segment, which is now worth 399m."
Last month, Britvic launched two new Robinsons ...
A JPMorgan fund is in talks to buy a 10% stake in Twitter, which values the microblogging service at $4.5bn, according to reports.
28 Feb 2011
| by Ed Owen
Tesco has introduced the price-comparison scheme as a website, to directly challenge Asda's own Price Guarantee site. The scheme has been launched as part of a wider cost-cutting drive, which Tesco estimates is worth 200m.
Richard Brasher, who claimed last Christmas would be Tesco's "biggest ...
This is Lloydspharmacy's first campaign since awarding its 3m ad account to TDA last November .
The campaign intends to drive online sales of treatments for men through its Online Doctor service.
The ads promote treatment for erectile dysfunction and premature ejaculation. They feature four naked men ...
28 Feb 2011
| by Ed Owen
's, which has reported a 27% surge in Fairtrade sales to £276m over the past year.....
Datamonitor predicts that by 2014, Fairtrade food spend will almost double to 525m, while sales of Fairtrade alcoholic drinks will more than double to 57m, and sales of Fairtrade non-alcoholic beverages will increase by around 50% to 728m.
Only 14% of people regularly buy Fairtrade products, with a further 47% buying ...
compiled by the band.
Despite Spotify generating 11.3m in revenue in 2009, including subscription revenue of 6.8m and advertising revenue of 4.5m, its losses totalled 16.4m.
This month Spotify secured around $100m of new financing from Digital Sky Technologies (DST) and Kleiner Perkins, valuing ...