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Think BR: 2012 will be a creative year for online video

. Jamal Edwards, whose YouTube channel SBTV is approaching 100m requested views , has become famous ...

The Download: Briefing - YouTube challenges TV channels

The Google-owned site is reported to be investing around $100m in the venture, and will be adding 25 hours of fresh material a day. As a media channel, YouTube commands formidable reach in the UK, with some 25 million people watching its content on a monthly basis. This latest move is a significant ...

BBC wins Christmas ratings with EastEnders, but ITV has reason for cheer

audience) EastEnders, BBC One 9pm-10pm (9.9m) Coronation Street, ITV1 8pm-9pm (9.0m) Doctor Who, BBC One 7pm-8pm (8.9m) Downton Abbey, ITV1 9pm-11pm (8.1m) Strictly Come Dancing, BBC One 8pm-9pm (7.5m) Absolutely Fabulous, BBC One 10pm-11pm (7.4m) The Gruffalo's Child, BBC One 6.30pm-7pm (6.5m) Michael ...

Churchill Insurance unveils Martin Clunes ads in £50m push

The ads, part of marketing spend believed to be in the region of 50m, see Clunes become the owner of a new, animatronic version of the Churchill nodding dog. The two travel together on a Triumph motorbike and sidecar through the English countryside, helping out neighbours in trouble. Speaking ...

Social Media: The value of a Like

and provocatively concluded that a million-strong Facebook fanbase translates into at least $3.6m in equivalent ... , we have a case study that shows we were able to make 1.1m in sales, and one can assume we generated ...

Sir Stuart Rose: I'm going mobile

Former M&S chief executive Sir Stuart Rose tells Andrew McCormick why he is banking on mobile....for mobile retail. The IMRG estimates that mobile retail was worth just 10m in the UK in 2011 ... -up will be. Why the move to mobile and why now? I'm a shopkeeper. It's never exclusively high ... ? I'm optimistic about what we're trying to do. I'm under no illusions. First of all ...

Masterclass: Branded content

heavily in this area Caebook: How M S has boosted sales through branded online content Having ... with video agency Adjust Your Set, the retailer has extended its audiovisual content through the launch of M ... . "Catwalk videos worked quite well, but we wanted to bring the M S story to life," says Adjust Your Set ...

Tetley's revamps ITV4 idents in £5m push

Tetley's has refreshed its ITV4 idents to support the brand's redesign as part of a £5m campaign

MediaCo signs up Sky and BT as launch advertisers for Manchester Digital Bridge

of culling less desirable sites and will soon be rolling out digital formats, following a recent 2m ...

Consumers shun Black Friday and Cyber Monday as retail gimmicks

The final tally is now in: Brits spent a staggering 19m per hour on Cyber Monday this year - that s a total of 456m. The figures are up 14% on last year, and come at a time when forecasters are predicting that high street retail takings will fall 1.2bn year on year to 55.66bn over the festive season ...

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