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Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign

20 Dec 2011 | by Rachel Barnes

The singer and Strictly Come Dancing judge will front the 28m campaign, which is the first creative led by Saatchi Saatchi and marks a fresh positioning for Weight Watchers based around play . The pop-video-style ad stars 180 Weight Watchers members, who take turns lip synching the song lyrics ...

The Annual 2011: Top 10 celebrity ads

16 Dec 2011 | by Staff

favourite as the face of Pimm's, Armstrong joined the comedian Addison in M C Saatchi's campaign that helped ...

Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

have been revitalised by M C Saatchi campaigns. Also notable is that DFS turned in its best ... / TV Buyer Men- tions Pts. Adspend ( m) TV ... .86 95.13 8 - Currys PC World M C Saatchi/ Walker Media 22 202 ...

Appointment to View: behind the scenes of the M&S Christmas ad

12 Dec 2011 | by Georgina Brazier

their favourite M S products were, the all-round winner was Percy Pigs sweets, with some of the finalists eating them in the shots. Steve Sharp, executive marketing director at M S, said: "As soon as we approach September, the question I m always asked is who is going to be starring in the M S Christmas ad ...

Cheryl Cole launches debut shoe collection

07 Dec 2011 | by Nicola Clark

monthly basis. Stylistpick.com is backed by $8m ( 5.1m) in venture capital funding from Accel Partners ...

Sky marketer scoops top prize at Brand Event Awards

02 Dec 2011 | by Staff

Electronics Neon Windows 7 Second Movies Fashion The Fresh Group and Marks Spencer M ...

Sector Insight: Sports clothing and footwear

01 Dec 2011 | by Jane Bainbridge

Direct claimed the tournament drove an extra 20m in sales and recorded its strongest ever trading ... discounts on branded items. Amazon, M and M Direct, ASOS and eBay are among the etailers posing this threat ...

M&S rapped over 'irresponsible' lingerie bus ad

30 Nov 2011 | by Sarah Shearman

Two outdoor Marks and Spencer lingerie ads have been censured by the ASA, after the authority received complaints that they over-sexualised woman and could be seen by children.

Topman 'Generation' by M&C Saatchi

29 Nov 2011

Topman has launched an online cross platform magazine called Topman Generation, by M&C Saatchi

What niche social networks can do for your brand

25 Nov 2011 | by Sarah Shearman

plans to build a social network and media outlet for its estimated 354m fans. It is easy to see ... could build a more detailed profile of its 800m users. Facebook's recently introduced timeline feature ...

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