The account, which includes over-the-counter medicines including Tixylix, Savlon and anti-smoking product Nicotinell, is worth 9m in the UK, according to Nielsen. The global account is expected to be run from Starcom MediaVest Group s London office. The Publicis-owned agency will take on the business ...
the position of social networks can be. At its December 2008 peak, Myspace attracted 75.9m monthly unique visitors in the US, according to ComScore. News Corporation bought MySpace for $580m ( 373m) in the same ...
Premier Foods is emphasising its core brands by launching a £10m TV campaign in February, marking
have been revitalised by M C Saatchi campaigns. Also notable is that DFS turned in its best ... / TV Buyer Men- tions Pts. Adspend ( m) TV ... .86 95.13 8 - Currys PC World M C Saatchi/ Walker Media 22 202 ...
and a bowl of porridge in the morning, I think: "Oh I'm so hungry."' Kalotis, who grew up in Greece ... , which made the Guinness Book of Records for its 45m online views. With a campaign such as this under ...
hired digital agency Gyro in May to create the scheme and is understood to have invested 20m ... as the company marks the 40th anniversary of its 'Because I'm worth it' slogan. The brand was at the centre ...
to be the better performer of the two, accounting for sales of 921m in 2011 and increasing by 12%, compared ...
on the back of a 6m marketing budget in 2006, but was pulled a year later after poor sales. He summed up ...
Kimberly-Clark has signed an exclusive advertising deal with Channel 4 for a £3m overhaul of Andrex
Revlon has moved its £3m UK media planning and buying duties out of Starcom into MediaCom without a...UK spent 3.3m on media in the 12 months to October 2011, according to Nielsen. MediaCom declined ...
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