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Diet Coke calls ad pitch

01 Dec 2011 | by Anne Cassidy

Coca-Cola is reviewing its estimated £40m Diet Coke pan-European ad account as it bids to move away...The soft drinks giant has started talks with agencies, including UK shops, ahead of a contest for a place on the roster. Mother, the incumbent on the 4m Diet Coke account in the UK, will no longer work on the brand, but will continue to handle global and UK Olympic campaigns for Coca ...

AOL launches marketing campaign for HuffPo UK launch

06 Jul 2011 | by Sarah Shearman

AOL acquired The Huffington Post, which has around 25 million monthly users, for $315m ( 195m) in February this year. The much-trumpeted UK version of the site is launching today (6 July). It will focus on UK content but also links to material on the US portal. AOL is claiming a media first ...

 

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