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Think BR: 2012 will be a creative year for online video

. Jamal Edwards, whose YouTube channel SBTV is approaching 100m requested views , has become famous ...

Consumers shun Black Friday and Cyber Monday as retail gimmicks

The final tally is now in: Brits spent a staggering 19m per hour on Cyber Monday this year - that s a total of 456m. The figures are up 14% on last year, and come at a time when forecasters are predicting that high street retail takings will fall 1.2bn year on year to 55.66bn over the festive season ...

Think BR: Planning your campaign with social media

in advertising. If you have been given this challenge I m sure you d love to be able to prove it. Well, social ...

Levy's Weborama launches JV with Hi-Media

of 220m last year, has more than 500 people in nine European countries, plus the US and Brazil. ...

Axon produces interactive M&S Christmas gift guide

Following their production of Marks and Spencer's 202-page Christmas Gift Guide, Axon Publishing has created an interactive, digital version which is now live online. The Marks and Spencer Christmas Inspiration Guide is... Read more More in branded content from the APA

Think BR: Targeted TV - advertisers' nirvana

an average of 2.4 rooms with TVs in them, and by 2020, expect that to rise to three. Over 9.5m TV sets ...

X Factor climaxes with 15.3 million viewers

was charging around 200,000 for slots in the final, which could put the weekend s ad haul at around 18m ...

Appointment to View: behind the scenes of the M&S Christmas ad

their favourite M S products were, the all-round winner was Percy Pigs sweets, with some of the finalists eating them in the shots. Steve Sharp, executive marketing director at M S, said: "As soon as we approach September, the question I m always asked is who is going to be starring in the M S Christmas ad ...

I'm a Celeb bows out with 10.2 million peak

Dougie Poynter's victory in 'I'm a Celebrity... Get Me Out of Here' helped the final of this year...I m a Celeb' has been broadcast almost every evening for the past three weeks and in Saturday ... . According to unofficial overnight figures, the I m a Celeb audience peaked at 10.23 million viewers across ITV1 and ITV1 HD at 9.55pm on Saturday. Over the course of the show, I m a Celeb' had an average ...

Trading places: this week's people moves

will report to Stephen Twaddell, president of Kellogg Europe. ( Marketing ) M ller marketing director ... -follows the exit of M ller's UK chief executive, Gharry Eccles , in October. ( Marketing ) KFC has ...

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