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Royal Mail price hikes expected to hit DM budgets

22 Dec 2010 | by Ed Owen

in an attempt to raise 100m, prior to a privitisation in 2011. Postcomm has provisionally approved ... 157m loss on such "access' activities, where collections are made by rivals such as TNT, but delivered ... parliament within a year. Retailers are trialling an evening delivery service within the M25 ...

AMD shortlists agencies for £35m EMEA account

16 Dec 2010 | by Sara Kimberley

(AMD) £35m EMEA integrated account.

Lynx backs iAds in £8m campaign

15 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

's iAds, as part of a £8.3m marketing spend.

Dixons 3D TV sales surge

15 Dec 2010 | by Ed Owen

used robot characters C-3PO and R2-D2 for its Christmas campaign, created by M C Saatchi , with David ...

Motorola on the offensive with New Year relaunch

14 Dec 2010 | by Ed Owen

the familiar Motorola M logo, in red, and give the company an opportunity to push its Defy handset as it looks ...

Top 10 marketing moments of 2010

13 Dec 2010 | by Nicola Clark

the best commercial since Cadbury s "Gorilla". The ad, created by Adam Eve at a cost of 6m, featured ... would fall. Rumours had circulated about the future of Change4Life, the 75m anti-obesity campaign ... " campaign. The viral, which netted more than 6m views, starred American actor Isaiah Mustafa. It gained ...

PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand

10 Dec 2010 | by Rory Sutherland

to their weekdays and the kids are central to that equation. I m not talking about pester-power, but children do ... targeting on the web? We have an opportunity as a business with our website, which had 10m-plus visitors ... audience, that if the products are not relevant, then that s our fault. I m sure the [behavioural economics ...

Online food shoppers shun marketing tactics

10 Dec 2010 | by Ed Owen

growth of smartphones and the mobile internet, m-commerce has rapidly grown in to a huge opportunity ... channel, clearly there are huge gains to be made with a transactional m-commerce strategy in 2011," he ...

Haymarket's Rupert Heseltine on his first year in office

08 Dec 2010 | by Arif Durrani

happen this year [2010] if I m honest." Internally his appointment caused few concerns. Having worked ... filed at Companies House, group turnover dropped 17.5% to 222m and Haymarket posted only its second pre ... /11 terrorist attacks in 2001. The following year, Haymarket filed pre- tax profit highs of 15.2m. He says: "I ...

Panasonic launches YouTube campaign for TA-1 device

01 Dec 2010 | by Sarah Shearman

digital camera Lumix and the Viera flatscreen TV, is currently reviewing its 60m pan ...

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