Helen Edwards on Branding: Snakes and Ladders
07 Dec 2010 | by Helen Edwards
, brands and categories need a reason to exist: I'm just not sure what this one is. With money tight ...
in an attempt to raise 100m, prior to a privitisation in 2011. Postcomm has provisionally approved ... 157m loss on such "access' activities, where collections are made by rivals such as TNT, but delivered ... parliament within a year. Retailers are trialling an evening delivery service within the M25 ...
, brands and categories need a reason to exist: I'm just not sure what this one is. With money tight ...
To some extent, this may soon be possible, thanks to a new initiative from Sky to provide up to 10m UK households with a range of energy services, including maintenance and repair. The plan to help consumers become more energy-efficient makes perfect sense. Apart from its strong sustainability ...
. Its latest full-year figures revealed a revenue of 350m in the UK. However, its status ... that Woods succinctly describes as having 'bombed'. An annual marketing budget in the region of only 3m ...
He replaces Breffni Walsh, who will be leaving the retailer next month for personal reasons. Jefferson will take the marketing helm at the 278-store chain, which was acquired by private-equity firm Kohlberg Kravis Roberts for 955m last January, as it embarks on an integrated ad campaign to promote its ...
Retailers expect brisk trading this Christmas , online and on the high street, and with 58% of the largest stores now having mobile websites, m-commerce is beginning to make an impact. Tesco said it expects about 10% of its sales to come via mobile, but research by search agency Tamar suggests that 19 ...
some 35m on ads trying to persuade people to switch to its accounts, while its existing customers ...
to chief executive Marc Bolland this morning, as pre-tax profits rose by 17% to £348.8m in the first six...in the following three years. Bolland will introduce new "Only at M S" branding, which "better communicates the extraordinary lengths to which we go to deliver innovative M S only products", according to the statement ... customers, this means that in clothing we will improve our core M S ranges, so that the unique quality ...
volley in its battle against its console rivals with a $500m marketing drive backing Kinect, its new
, 'You are the big picture', has resulted in more than 1m hits on its website, while more than 40 ... contenders on this list and I'm excited to see who the guests at the annual dinner will crown The Marketing ...