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to their weekdays and the kids are central to that equation. I m not talking about pester-power, but children do ... targeting on the web? We have an opportunity as a business with our website, which had 10m-plus visitors ... audience, that if the products are not relevant, then that s our fault. I m sure the [behavioural economics ...
task in mind for it. He's trying to find inventive new ways to solve culinary problems. I'm also pretty ... to consider the new techniques at our disposal for engaging with people. Heston's doing it. "I'm looking ... participative chocolate bar. The messaging is complex and entangled and I'm sure the punters are a smidge ...
There's a story that, in the early 60s, John F Kennedy was on a tour of Cape Canaveral and asked a janitor, scrubbing the floor, what he was doing. He proudly replied: "Mr President, I'm helping to put a man on the moon." Apocryphal? Perhaps. But if you want to achieve something incredible, that ...
on a platform. Platforms are a trendy concept these days. A meme. But I'm not talking about putting a ...
business. I'm going to focus on two key benefits: revenue and brand development. Revenue Arguably ...
investment into digital. Sarah Power: Wow! I m impressed. At Burger King, our number-one aim is to sell ... at how they complement each other whether I m on Facebook or on television. Yahoo! did some research ... Xperia mobile, so we are looking for football fans. I m not sure there s much difference if I put ...
cycle. We are spending more than 100m a month on marketing around the world. So it s not really ...
cycle. We are spending more than 100m a month on marketing around the world. So it s not really about ...
of this, I m sure you agree, is pretty intuitive stuff that we can easily relate to as consumers ourselves ... ,000 consumers, which led to 250,000 unique users online and more than 1.5m page impressions on the client ...
Features like these get me thinking about the future. When I m faced with a blank Word document ... in its thinking. Prediction #2 time to be nice again I m not sure brands have truly grasped ... m sure a lot of agencies have been asked over the past year relates to clients trying to get ...
