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Diary of a media start-up: the final chapter

17 Dec 2010 | by Ed Feast

thinks a good way to make sure they get on the schedule next time is to tell me I m "not doing my job properly" if their portfolio isn t included next time. This is a very odd route to take, if I m honest ... of regional managers. I ve dealt with this exact situation twice before so I m in a good position to offer ...

Events - Cow PR - Pets get the cream in Regent's Park

17 Dec 2010 | by Cathy Bussey

per cent increase in footfall on the previous year - The activity produced in excess of 1.2m ...

Campaigns Showcase: Events - Cow PR - Pets get the cream in Regent's Park

17 Dec 2010 | by Cathy Bussey

of £1.2m of advertising value - It achieved 175 pieces of branded coverage across TV channel Boomerang ...

Flack: Affected by riots!

17 Dec 2010

other than 'I'm out' if it pitches to Bannatyne ... Finally, word reaches Flack of a super ...

Year in review: 2010 A year in comms

16 Dec 2010 | by Cathy Bussey and Kate Magee

cent destroyed. An appeal for aid raises more than 100m, the second-highest amount raised ... Sachs' UK-based partners agree to cap their pay and bonuses at 1m, in an attempt to be seen to be exercising restraint, but non-partner executives still earn more than 1m each. FEBRUARY Toyota ...

Brand Health Check: Christmas Number 1

15 Dec 2010 | by Rachel Barnes

the Christmas number 1 sales as we saw in, say, 1986 when the Christmas charts attracted 17m listeners. Top ... commercial hunger these days that I'm not sure up-and-coming bands have to the same extent. I find that a bit ...

Gerry Boyle comes full circle at Zenith

14 Dec 2010 | by Harriet Dennys

by the £80m Lloyds loss, why Zed Media's demise was inevitable and how the split into Zenith Media...in ZenithOptimedia s reception to break the news to his staff that they had lost the 80m Lloyds pitch, having been ... the business more than three times over, winning 179m of new billings over the 12 months to October 2010 from clients including Aviva ( 52m), Molson Coors ( 17m) and Reckitt Benckiser ( 85m) and retaining the O2 ...

Just how much is ITV milking the X Factor cash cow for?

10 Dec 2010 | by Chris Tryhorn

. That would make the two shows worth about 21m to ITV, excluding revenue from phone voting and the knock ... is thought to be worth 20m over three years. And last year it introduced "vertical" sponsors, who pay ... confidential, but ITV is thought to be paying more than 100m over the three-year period, with about two thirds ...

Sponsorship Agency of the Year: MEC Access

10 Dec 2010 | by John Reynolds

on the winners' podium. For the past few years, the award has been dominated by Synergy and M C Saatchi Sport ... -budget, multiplatform campaigns with gum brand Wrigley helped bring in additional sales of 2.7m packs, while MEC Access' work on Morrisons' 'Let's grow' campaign generated 52m in incremental revenue at the supermarket ...

Media Agency of the Year: PHD

10 Dec 2010 | by Nicola Clark

different story for the agency, which last April was asked to repitch for 103m of business across The Co ... of the global Omnicom network. Only 2m of PHD's 152m new business wins have come via multi ... year for the agency, which will break the 50m turnover barrier for the first time by the close of 2010 ...

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