Agencies line up for £10m FSA business
22 May 2008 | by Kunal Dutta
LONDON - The Food Standards Agency has kicked off a search for an ad agency to handle its food-labelling and nutrition accounts.
Having switched its range of cleaning products, including Stain Devil and Glo White, to the Europe-wide brand of Dr Beckmann earlier in the year, owner Acdoco is keen to promote the brand as trusted and knowledgeable . The 2m campaign, created by Dig For Fire, will feature ads and advertorial articles in women ...
LONDON - The Food Standards Agency has kicked off a search for an ad agency to handle its food-labelling and nutrition accounts.
Kamarama, M C Saatchi Berlin and O M Frankfurt have been shortlisted to pitch for the business. Lowe London is the incumbent on the account in the UK, although the business has been largely dormant recently. The pitch is being run out of Coca-Cola s Brussels office. The winning agency will produce ...