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M&C's Moszynski and Jarvie quit to launch start-up

LONDON - Michael Moszynski and Alan Jarvie, the chief executive and creative director of M...career at Saatchi Saatchi after graduating in 1986. In 1995, he set up M C Saatchi's very first ... including Silverjet and the Mandarin Oriental. Jarive left M C Saatchi Hong Kong in order to take up ...

Nando's targets 2.1m in sampling campaign

Starting from tomorrow, sachets of Nando's peri-peri sauce will be put through 1.5m doors together with a 50p off next purchase voucher, while 600,000 samples and a 30p off voucher will be distributed via ... shelves." Nando s restaurants serve 25m customers a year and the campaign aims to help make them aware ...

I-Level to handle Bayer's digital account

Earlier this week, the pharmaceuticals giant behind leading brands Berocca, Alka-Seltzer and Rennie moved its 11m media business out of PHD and into WPP-owned agency Mindshare after a closed review. Although no figures for its predicted digital spend were available, Bayer's consumer division spent 72 ...

Bayer awards OTC digital accounts to i-level

Berocca Relief Packs to bloggers and a viral which received 5.7m global views and 1.8m UK views online. Bayer recently moved its 11m media business for its Consumer Care division from PHD to Mindshare after ...

Bahamas segments tourists in latest campaign

LONDON - The Bahamas Tourist Office is rolling out a £1m-plus through-the-line campaign to improve

MediaCom scoops top agency gong at Media Week Awards

the Media Idea (Medium) award for campaigns of between 250k and 1m for its work on Aquafresh: The Nurdles ... Sales Team of the Year Viacom Brand Solutions Sales Pitch Large (over 1m) Classic FM Ford: Galaxy of Stories Sales Pitch Medium ( 250k - 1m) Turner Media Innovations GlaxoSmithKline Aquafresh: The Nurdles ...

VBS named top sales team at Media Week Awards

Solutions Sales Pitch Large (over 1m) Classic FM Ford: Galaxy of Stories Sales Pitch Medium ( 250k - 1m ...

Silent Witness scores again with 6.1m viewers

LONDON - 'Silent Witness' won the primetime slot again last night with 6.1m viewers, well ahead...parter called 'Lost Child', which started the previous night, attracted 6.1m viewers and a 26.9% share ... Strangler: Real Crime' came in second in the ratings battle with 2.8m viewers and a 12.3% share ... series 'Embarrassing Teen Bodies' continued on Channel 4 attracting 2.2m viewers and a 9.5% share ...

I-level wins Bayer digital media

Earlier this week, Media Week reported that Bayer had moved its 11m media planning and buying account out of PHD and into Mindshare as part of a realignment of its marketing services. However ... that generated 5.7m global views and 1.8m UK views. Bayer's consumer division spent 72,000 out of its 11m ...

Watch brand Hublot joins Manchester United roster of sponsors

The three-year deal is said to be worth 4m to the Premiership and European champions. It's the latest in a line of new sponsors acquired by the club during the past year. Earlier this year, Manchester United agreed a deal with Saudi Telecom. Under the terms of the deal, Hublot will be afforded ...

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