LONDON - Insurance provider More Th>n is to roll out a £30m through-the-line campaign next year
A new M C Saatchi campaign will launch in April will promote a range of three new products - a tooth whitening mouthwash and mouth sprays - under the Macleans Confidence brand name. Miranda Honan, brand manager for Macleans, said the brand was focused on a modern expression of social confidence ...
59 49 3 McCann Erickson 58 39 4 M C Saatchi 55 41 5 Fallon London 48 49 6 RKCR ...
. It bears the strapline 'As good today as it's always been', and was part of a 15m campaign, which quickly ... Dancing with viewing figures of more than 12m and star guests such as Britney Spears. Elsewhere, home ...
CSR gurus from firms like M&S, Coca-Cola and IBM offer strategic insights on how to get maximum
Tests on slaughtered pigs in Ireland and Northern Ireland showed some pork products contained potentially harmful dioxins, threatening the £400m a year pork industry and potentially putting the public at risk. 'Hunt for the poison pork,' shouted the Daily Mirror, while The Times claimed consumers had been ...
P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing ... , which increased its spend by nearly 9% to just under 150m. According to Nielsen Media Research's figures, Unilever cut its spend by nearly 16%, slicing it down to 142m over the year. Overall ...
LONDON - Unilever is to split its £100m global ad account for Knorr, its biggest global brand, from
Interflora has filed a lawsuit to stop M S and Flowers Direct from using 'Interflora' as a ... in the sponsored search slot. Normal 0 A spokeswoman for M S said that the company was "extremely ... . However, Interflora is arguing that the actions of M S are a breach of trademark law. Michael Barringer ...
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