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What do the public think about Pepsi's new logo?

30 Oct 2008 | by Vox pop

Pepsi has unveiled a new logo as part of a £700m global brand make-over but what do the public

What do the public shop for most online?

17 Oct 2008 | by Vox pop

More than 11m Britons are now shopping online at least twice a week, according to new research

Press, not TV, is key to Audi success

07 Oct 2008 | by Sonya Arthur

Audi by 2m and achieved just over 1,000 GRPs. Research at launch showed that those aware of the A4 ...

Colour of Magic campaign charms viewers

02 Sep 2008 | by Paul McCormack

million people passing through every fortnight. The zone was marked out by a giant 7m x 7m floor graphic ...

Are the public still interested in reality TV?

28 Aug 2008 | by Vox pop

her debut as a judge, pulled in a record 10.2m viewers but are the public still interested in other...The appeal of shows such as 'Big Brother', which manages around 3m viewers each night, appears to be dwindling. Here you can see a short video on what the public think about reality TV and if their feelings have changed over the past few years. ...

Which celebrity would spice up the Big Brother house?

17 Jul 2008 | by Vox pop

could save the reality show. The series, which attracted up to 2.8m viewers back in 2001, is now averaging little more than 1m viewers an episode. ...

What do the public think about the return of 'Big Brother'?

18 Jun 2008 | by Vox pop

'Big Brother' started almost one million viewers down on last year with 5.3m tuning in to watch ... two of the housemates kept the following Sunday and Monday nights' ratings afloat with 3.5m and 3.3m respectively. This was down slightly on last year's ratings which pulled in 3.6m and 3.7m viewers. The first ...

Do viewers want more live ads like the Honda skydiving spot?

13 Jun 2008 | by Vox pop

drew an average of 2.2m individual viewers; it began with 2.1m viewers at 20.10pm and ended with 2.3m ...

Combine TV and online to boost brand perception say trade bodies

10 Jun 2008 | by Thinkbox and IAB

for more research about TV and online and, going forward, I m certain these results will be highly ...

Will the Home Office's grisly anti-knife campaign be effective?

05 Jun 2008 | by Vox pop

Office's £3m anti-knife ad campaign but how effective do the public think it will be? Here you can see a

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