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Media Week Essay - Digital

When Media Week approached me to write this article, the brief was disarmingly simple: "What are your predictions for digital media for 2009?" I'm wary of predictions because there are largely only ... . Today's price: about $50. So I'm going to hedge my bets and make three prudent predictions for 2009 ...

M&S and John Lewis square up

. The dire financial results prompted M S chairman Sir Stuart Rose to note that he is "cautious" about the outlook for the rest of the year. However, M S is not alone. John Lewis has also experienced turbulent ... .5% year on year, down 34.4m. Despite the challenging outlook, both high-street retailers have produced ...

Obama is proof that the core product must have authenticity

that could be attributed directly to the internet are balanced by those asserting that it was the extra $80m ... . The resulting funds raised, a whopping $640m, were then used to buy crafted advertising messages across all ...

Gottlieb captains strong squad

that the lessons of each inform the other. He says: "When I'm sitting at White Hart Lane watching a game ... prospective 400m in additional billings to OMD, the heftiest of the networks in Gottlieb's EMEA division ... EMEA in competition right now, I would know that I am playing a good team," he says. "I'm not saying we ...

Could targeted TV ads damage the TV spot?

broad audiences, say I'm a Celeb, can be packaged into juicy morsels and the total revenue should ...

BT Vision deal offers access to new and classic films

The tie-up extends the content offering on BT Vision, which already includes Paramount, Disney, Warner Brothers and Universal. From 15 December, BT Vision customers will be able access new movies such as Dr Seuss Horton Hears A Who and M Night Shyamalan s The Happening. The deal will give viewers ...

Young People - Creative solutions beat the crunch

looks more promising for publishers. In 2006, advertising spend on children's titles was 13.8m, dropping to 11.8m in 2007. However, ad spend in the eight months to the end of August 2008 was 8m, so ...

The Team moves into media area

The Team is the largest business within the Loewy group, with 130 staff. The new media division will start by working with the company's existing clients across a variety of industries, including Becta, 3M, Capita and Computacenter. Gammell brings more than 10 years' media experience across online and offline ...

Young People - The road to recovery

. Our latest PSB review suggests this deficit is about 35m." To combat the shortfall, Ofcom has ... from its kids' TV strand Milkshake. Branding opportunities "I estimate we have lost 1m a year ...

Young People - How to make friends and influence young people

from advertising. Canada's Club Penguin, bought by Disney last year for $700m and recently set up ...

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