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New Jamie Oliver homewares line backed by direct campaign

estimated to be worth 2m. Jamie's Ministry of Food, the latest of the chef's campaigning TV series ...

PayPal campaign helps users chase deadbeats

The campaign, 'I'm not a charity' created by Tullo Marshall Warren, aims to assist people obtaining borrowed money back from family and friends in a comical manner. The activity will run over email, a microsite and online banner advertising. Users can create tailored appeals through the campaign ...

Leukaemia charity in blood sample campaign

The Trust is seeking donations of anything from 8,000 to above 60,000 in a bid to raise 5m to pay for its new Anthony Nolan Cell Therapy Centre, which opened on September 11 and houses the UK's first umbilical cord blood bank. The campaign explained the need for umbilical cord blood in stem cell ...

SMA hands direct account to Partners Andrews Aldridge

The agency won the business, worth 2m, following a lengthy pitch process handled by the AAR. Tequila/London, Tullo Marshall Warren and EHS Brann Cirencester also pitched for the work. Partners will now be given the brief to create an integrated online and offline CRM campaign targeting pregnant ...

Capital One plunges down list of biggest direct mail spenders

The credit card firm spent just 6.3m on direct mail in the year to June, down from 36.9m ... , supplied by Nielsen Media Research. The biggest spending brand was MBNA Europe, which spent just over 35m over the period, on more than 77m pieces of mail. Halifax, Lloyds TSB and Barclaycard all retain ...

Top 100 direct mail advertisers: financial-services brands

direct mail. According to Nielsen, the bank sent out almost 56m pieces in the past year, down from 72m ...

Labour reviews direct account

spent 1.3m on direct mail between January and May in the build up to the 2005 general election. The Conservatives spent 5.2m. The UK's three dominant parties are all attempting to drive support ahead ...

Sainsbury's to focus on in-store activity for Active Kids

It hired the agency following a competitive pitch process involving several agencies including Wax Communications, the previous incumbent. Sainsbury's claims it has donated more than 52m worth of sports, cookery and activity equipment to schools, Scouts and Girl Guide groups across the country since launching ...

US truck maker funds Fathom's big rig documentary

which has been bankrolled to the tune of $15m (£8m) by Navistar, a US heavy vehicle manufacturer hoping...that Navistar International will spend a total of $15m marketing the LoneStar, including the film's production ...

Digital Marketing Group hires Guy Harris to drive new business

before tax were up 42% to 6.69m for the year ended March 31 2008. ...

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