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CACI launches individual-level green classification data

19 Dec 2008 | by Jacquie Bowser

GreenAcorn, available from January next year, classifies the UK's 1.9m postcodes by an individual's green activities and opinions, to assist marketers, CSR professionals and product development teams with more informed targeting. The postcodes are split into seven major groups, ranging from "Enthusiastic ...

Nectar tycoon launches campaign against Coutts

19 Dec 2008 | by Jacquie Bowser

as a safer alternative to bank deposits. Mills had 160m to bank after last year's sale of Loyalty ...

Air ambulance uses mobile to attract donations

19 Dec 2008 | by Sarah Johnson

the boundary of the M25 ring-road. Each HEMS team consists of highly skilled medical staff, including a senior ...

Apple's iPhone drives WiFi growth

18 Dec 2008 | by Dan Leahul

m in November, giving the iPhone 6.3% of total requests. In its monthly mobile metrics survey ...

Ben Affleck and Rolling Stones lend talents to Congo appeal

18 Dec 2008 | by Jacquie Bowser

for the latest UNHCR campaign, which is aiming to raise $23m (£15.9m) to help thousands of displaced Congolese...-hand is staggering -- it is beyond belief. "I'm urging people not to look the other way, not to turn off their TV ... and to encourage donations for displaced Congolese. UNHCR is hoping to raise $23m from the campaign to pay ... . The UN refugee agency said there are currently 1.3m displaced people in the DRC, many of them earlier ...

Innocent outlines 2009 marketing plans

17 Dec 2008 | by Joe Thomas

LONDON - Innocent are planning the launch of a £8m marketing campaign for 2009, which will kick off

Won Report ranks Proximity network top for DM

16 Dec 2008 | by Daniel Farey-Jones

, using all media". Third place in the agency rankings was taken by Mark/M C Saatchi Sydney and fourth ... 2. CP Comunicacion Argentina 84 3. Mark/M C Saatchi, Sydney 78 4= Heye Partner, Hamburg 72 4 ... . Omnicom 1166 2. WPP 947 3. Interpublic 346 4. Publicis 5. M C Saatchi Worldwide 6. Cossette ...

Government to sell Royal Mail stake to private operator

16 Dec 2008 | by Daniel Farey-Jones

in its business environment. While competition with private postal operators has sapped 100m in that period, this is dwarfed by the 500m impact of customers using digital instead of postal communications. ...

Government rules out Royal Mail privatisation ahead of report

15 Dec 2008 | by Daniel Farey-Jones

environment. While competition with private postal operators has sapped 100m in that period, this is dwarfed by the 500m impact of customers using digital instead of postal communications, according to a Financial ...

Howse Jackson forms affinity partnership with Bauer Media

15 Dec 2008 | by Nikki Sandison

partnerships and promotions." Bauer Media has a UK portfolio of 80 magazines with 26m adults reading one ...

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