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Tories slam BBC for accepting licence fee increase

31 Mar 2005 | by MediaWeek

John Whittingdale, the party’s shadow secretary of state for culture, media and sport, criticised the corporation for grabbing an extra £130m a year from the increase in the licence fee, due to kick in on 1 April, while announcing in recent an efficiency savings package of over £350m. The new licence fee will cost ...

Make Poverty History ad to make TV debut

31 Mar 2005 | by MediaWeek

great deal about the ruling. I'm going to have to get a proper steer on it. “I understand ...

The Demographic Shift - 41

31 Mar 2005

? I'm going to be blogging the Demographic Shift in future -- probably more often -- you can read ...

Jowell says 'populist' junk food ad ban may not make a difference

31 Mar 2005 | by by Jennifer Whitehead

, but if I want to talk about school dinners or school sport, I'd rather do an interview for GMTV because I'm ...

Careers: What's it really like inside - SFI Group

31 Mar 2005

SFI Group had a rough ride a couple of years ago when it found a £20m black hole on its balance

News Analysis: A different view of London

31 Mar 2005

Visit London is stressing the city's diversity to lure US visitors and justify a £12m budget boost....'s marketing strategy, boosted last year by a £15m handout from the mayor's Tourism Recovery Plan (the previous year's budget was £3m). This windfall had strings attached, however. Visit London has to prove ...

Helen Dickinson on retail: In an age of retail giants it pays to be small

31 Mar 2005

Some of you, I'm sure, will remember the days when you could raise a chuckle by suggesting...Fast-forward to today and, not only does every supermarket have a premium own-label range that can compete with the best of M S, they also have own-label everything, from toothpaste to shoe polish, and aggressively compete head-to-head with pretty much every branded goods manufacturer in the market. Needless ...

News Analysis: Tango seeks comfort in clarity

31 Mar 2005

week by Tango's parent, Britvic, highlight the soft-drink's woes: its sales fell 19% in 2004 to £51m, down from £64m in 2003. Fanta now outsells Tango by three to one (Marketing, March 23). If this were ... -conscious consumers. This is evident in sales of Fanta, which plummeted last year by 11%, from £185m to £162m. 'The ...

Media Analysis: BBC cuts to the chase

31 Mar 2005 | by Colin Grimshaw

) and Sainsbury's (200). The BBC might justify its numbers as the level needed to support its £300m-£400m ... , the UK's biggest TV advertiser, Procter Gamble, spent £164m last year. Unilever spent £109m and the government marketing section, the COI, spent £82m. The BBC aims to cut 25% of its marketing staff ...

Adwatch: The weekly analysis of advertisement recall

31 Mar 2005

/ZenithOptimedia 29 17= (-) Foster's M C Saatchi/Starcom Mediavest 28 17= (-) OK! In-house/MediaCom North 28 ...

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