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Gillette launches Venus extension

Venus Vibrance, launched in the US this spring, will go on sale in the UK in January, priced £8.99 (Marketing, 21 December 2004). The shaving giant will invest more than £10m in activity including a ... . Gillette is launching Venus Vibrance as an extension of its men's M3 Power razor, which made its debut last ...

Sector Insight: Men's fragrances - Strong scent

of £316m in 2004, is high-end fine fragrances. In the two years to 2004, these scents posted growth of almost 8%, with sales of £223m - 71% of the sector. Mass-market fragrances grew by just 4.5% in the same ... £316m, according to Mintel, a rise of 16% since 2000. By the end of this year its value is expected ...

Burger King pools £50m global work in US shop

LONDON - Burger King has consolidated its £50m global advertising business into its US agency...£11m on advertising in the UK, its second-biggest market outside the US. Crispin Porter was hired ...

Online grocery stores stop taking orders following surge in sales

,000 to 200,000 in the last two weeks alone. The group reported a 31% rise in online sales to £401m ... for goods at leisure. According to TNS, an estimated 24m customers are expected to spend approximately £5 ...

Experian buys price comparison site PriceGrabber

LONDON - Experian has acquired US price comparison service PriceGrabber.com for £269m....in London, currently serves around 17m unique visitors via its own branded website and more than 300 third ... of $25m (£14.1m) on sales of $60m. In May this year Experian bought a US financial services comparison website, Lowermybills.com , for $330m. If you have an opinion on this or any other issue raised ...

McCain readies loyalty push through Carlson

\London, will break in the new year. The campaign follows the £2.5m expansion of the company's Potato Wedges and Southern Fries range in September, which included a direct marketing drive targeting more than 5m ... with potato". McCain spent £9.4m on advertising in the year to June, according to Nielsen Media Research ...

Pepsi set to pull plug on £30m FA sponsorship tie

The withdrawal will leave the FA with a major hole in its commercial revenues. Nationwide announced last month that it would end its six-year association with the FA when its £25m deal expires in July. Pepsi's four-year contract, worth an estimated £30m, runs out after next year's World Cup ...

Top Performers of 2005: International Advertiser of the Year - Dove

of using "real" models was originally conceived in 2003. O&M's first work in the series was its Firmer Skin ... per cent to 26 per cent. The planning team at O&M had built in PR coverage as one of the aims ... that characterised its advertising of old. Devised in 2003, and rolled out globally in 2004, this year "I'm lovin' it ...

Arla Foods reviews £25m brief

winner-takes-all review estimated to be worth up to £25m. The pitch is part of an ongoing strategic ... with its advertising agencies. CHI won the £7m Anchor task from WCRS in March 2003 with a brief to raise ... share this year. In 2004, Lurpak enjoyed sales of £149m and a 41% share of the butter market, which ...

Cafedirect expands line to fend off rivals

Foundation. Its annual sales reached £23.6m in 2004, according to IRI, giving it 34% of the Fairtrade coffee ...

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