It is investing £2m in an ad campaign created by Mortimer Whittaker O'Sullivan to promote the redesign, which was handled by Reach. The packaging, which launches in January, differentiates ... grew its sales by 15% year on year to between £15m and £20m, according to this year's Marketing ...
Burger King has consolidated its £50m global advertising business into its US agency, Crispin...£11m on advertising in the UK, its second-biggest market outside the US. Crispin Porter was hired ...
Bacardi-Martini has handed the $160m (£90.3m) global advertising account for its rum brands to WPP...RKCR/Y&R, which will handle the business from the UK, has been tasked with creating a global advertising idea. Fallon London, the incumbent in the UK, is expected to lose its £10m UK rum account ... stopping alcohol brands associating themselves with sex. The £10m activity, by Fallon, uses the line 'The ...
Tourism New Zealand has handed its £12m international media planning and buying to MindShare....The appointment marks the first time the tourist body has selected a global media agency. In the UK, MindShare pitched against the incumbent, Walker Media, and Media Planning Group to secure the £3m business. MindShare will also work with Tourism New Zealand in its key markets of the US, Australia ...
Audi is backing the launch of its RS4, a high-performance version of its A4 model, with a £4m
Signet, the retail group that owns H Samuel and Ernest Jones, has handed its £5m advertising
. The £132m deal will see One.Tel's services rebranded to TalkTalk and promoted through the distribution
/Y&R. The Swiss company embarked on the £20m review as part of a bid to strengthen its core brand (Marketing, 28
Travelodge is to run a £4m ad campaign in the new year, highlighting its low room rates
Venus Vibrance, launched in the US this spring, will go on sale in the UK in January, priced £8.99 (Marketing, 21 December 2004). The shaving giant will invest more than £10m in activity including a ... . Gillette is launching Venus Vibrance as an extension of its men's M3 Power razor, which made its debut last ...
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