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2001 Top 150 : Agency Rankings

10 Aug 2005

Top 150 PR consultancies. For the first time, the Top 150's combined income broke through the £600m

2002 Top 150 : Agency rankings

10 Aug 2005

of £600m.

Banks, brands, mergers and acquisitions

18 Apr 2005 | by Joseph Benson and Jack Foley

Recent McKinsey research observes that while "intangible assets make up most of the value of M...In the wake of recent M A activity in the commercial banking arena, Joseph Benson and Jack Foley ... Patrick Bateman, is describing what he does. "I'm into murders and executions", he says without pause ... headlines and were perceived as somewhat mysterious and underhanded. Today, M A activity is hot again ...

Lifting the lid on relationship management

11 Apr 2005 | by Kim Walker, APRAIS

Database catalogues over 1.6m inputs It has taken five years and 1.6m questions, completed by 15,000 individuals across 2,000 relationships, before APRAIS, the global relationship management company, was prepared to release some of its benchmark data. Want to know the average rating ...

The broadband revolution

15 Mar 2005 | by Laurent Ezekiel

stand out and sing "buy me, buy me...I'm bloody gorgeous, buy me". The same is true of online ...

Rethinking the pharmaceutical marketing model

04 Feb 2005 | by John Singer

I m beginning to think direct-to-consumer ads are part of the problem. The comment from Pfizer s chief executive, made in an interview published in the first week of the year, is the kind of observation from an industry leader that deserves special notice. To be sure, most prescription drug ...

US Market Entry: co-branding strategies are a matter of teamwork for UK companies

27 Jan 2005 | by Bob McCarthy

Worldwide Associate of MGSE and President of McCarthy Marketing Management (M3). The firm specialises ...

The Wireless Group v. Rajar: a lucky escape for the industry

18 Jan 2005 | by Charles Whiddington and Mark Lewis

financial loss, which TWG claimed, although not in court, amounted to some 66m. TWG claimed that Rajar ... to be substantially more than the current 4m annual cost of running the survey using the diary method. Even ...

 

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