, netting it an estimated £10m and becoming the first ringtone to make it to number one in the single charts ...
shifted its £45m account into a start-up headed by the agency's former boss, Sir Frank Lowe. A key factor was dissatisfaction with Lowe London's parent, Interpublic Group. In October the group refunded £3m to Tesco ... for British Airways' £60m advertising business dominated the summer as Bartle Bogle Hegarty, M Celebrity ...
without the need for adaption. Yahoo! claims its music service delivered more than 100m music videos ...
LONDON – Prospect Swetenhams is launching a 'Tiscali' list, which featuring over 1m affluent...The file will contain postal and email addresses of customers of Tiscali UK, one of the largest internet service providers in Europe with more than 4.5m active users. Karen Grant-Bond, B2C list manager, said: "Key characteristics of the file advocate that it will work extremely well for a whole host ...
In first place came Intel's "Intel Inside" ad jingle, which topped the survey of Britain's most recognisable commercial sounds. Other well-known sounds in the top ten sonic brand chart include McDonalds' 'I'm Lovin it', Asda's bottom slapping jingle and Motorola's 'Hello Moto'. The YouGov survey ...
of Volkswagen has become the most downloaded viral campaign of the year, with over 2.3m downloads.
LONDON - Ask Jeeves is understood to have appointed Fallon to handle its £15m European advertising
ITV will use Friends Reunited to improve customer relations. At £120m, it's a hefty price to pay...in the media. The fact that the broadcaster paid £120m for the business, possibly rising to £175m, was one ... with their consumers. For example, Sky has direct relations with 7.8m subscribers and is set to launch on-demand TV, accessed through viewers' PCs. O2 has 15m customers and is trialling a TV-over-mobile service in Oxford ...
week alone it sold more than 20m items worldwide and its homepage 'Christmas Shop-O-Meter', which counts the number of items sold since 1 November, looks on course to pass the 100m item mark. The e ... to copy. Its sales have grown 78% in the first half of the year to £8.3m. 'We were set up as a ...
by most as the digital agency benchmark, sold itself to Aegis for £14m. While it has been relatively ... with Unilever Bestfoods. Perhaps the biggest pitch of the year was for the AA's £15m business, which saw Dare ... industry, its specialist arm billing more than £15m just two years after launch, and employing 10 dedicated ...
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