23 Dec 2004
| by MediaWeek
Ulster Television has splashed out almost £7m on Republic if Ireland’s LMFM, a local radio station...months to August 2004 coming in at £1.5m and £400,000 repectively. Michael Crawley, chief executive ...
23 Dec 2004
| by MediaWeek
£1m for Children in Need, pulled in 8.4 million and over 36% of viewers during its first hour at 8pm, with 9m – nearly 40% - tuning in to watch the results at 10pm, which saw EastEnder star Jill Halfpenny ...
warm-up in the Street pulled in the biggest audience of the evening with 10.4m viewers – a 47.6% share ...
23 Dec 2004
| by Staff,
winning the $600m global HSBC account and Oprah Winfrey giving away 300 cars....1 WPP beats rivals to win $600m global HSBC account
Gordon MacMillan, Brand Republic 12-05-2004
NEW YORK - HSBC has appointed a group of WPP Group agencies to handle its $600m global advertising ...
of the manufacturer's new Pontiac G6 model during the first programme of her new season.
3 MindShare wins £680m ...
23 Dec 2004
| by MediaWeek
Telecom. City analysts confirmed Aegis had lost a string of key accounts worth approximately £209m in billings, £140m of which has gone to KR Media. One industry insider speculated that the investigation ...
22 Dec 2004
| by MediaWeek
Global media group Aegis will expand its Isobar digital division and lay out around £25m over...The deal for iProspect.com will be made in two parts – £16.7m up front and then a further payment of £9.4m over two years if the business succeeds in terms of performance. The purchase follows a period ...
European territories, Aegis lead agency Carat won a number of key accounts including the £45m Lego ...
22 Dec 2004
| by Staff,
net the founders of the firm $50m (£26m)....Aegis will pay an initial £16.7m with a further £9.4m deferred and payable over two years, subject to performance-related targets.
IProspect will become part of Aegis Group's digital media network Isobar, which has made a number of acquisitions over in the past six months, including Korean digital agency Agency ...
22 Dec 2004
| by Sam Matthews,
m merger between Capital Radio and the GWR Group, the two said today....and 93 digital stations, reaching approximately 18m listeners.
The new group, which will have a combined turnover of £243m, will represent a 36% share of the commercial radio audience.
If you have ...
22 Dec 2004
| by MediaWeek
. It would be remiss to omit the prominence of ROI in clients thinking but I’m running out of words. Finally ...
22 Dec 2004
| by MediaWeek
Ofcom said today that the proposed £700m deal did not breach any ownership rules and the OFT also gave a regulatory thumbs-up and decided not to refer the deal to the Competition Commission, a move that would have pushed finalising the deal months into 2005. Although Capital has agreed to sell its Century ...
22 Dec 2004
is already addressing. PepsiCo has reduced the saturated fat content in Walkers crisps, given away 2m ...
relationships. It was an expensive mistake for all involved.
8. M&S TAKEOVER BID
Torrid times for Marks ...
trying to restore affection for its brand with the 'Your M&S' positioning.
MARK PALMER marketing ...