28 Oct 1999
| by MediaWeek
Mirror's M targets women...new weekly womens’ magazine called M, to be published on Tuesdays. Roger Eastoe, The Mirror’s managing director, said M, launched on Tuesday October 17, would not contain more than eight pages of advertising per issue. However, he said many non-press advertisers had “a reason to consider M’s environment ...
28 Oct 1999
| by JANE RATCLIFFE, Joint managing director
The launch of M, the new Mirror mag, has certainly whisked up a
storm and stimulated some...The launch of M, the new Mirror mag, has certainly whisked up a
storm and stimulated some interesting response.
We have experienced the usual attempt at spoiling tactics from The
Sun ...
on the bandwagon, with its recent new section
called (yes, you ve guessed it) M. But I can t help feeling ...
28 Oct 1999
| by IMELDA MICHALCZYK
Mills & Allen is ploughing pounds 50m into a five-year redesign and
upgrading of its outdoor...Mills s 48-sheet and 96-sheet portfolio.
As part of the changes M s parent
company, said: How can you expect advertisers to invest in outdoor when
70% of panels are not lit and in winter time cannot be seen?
Decaux admitted the upgrading would increase the cost to advertisers ...
28 Oct 1999
| by MediaWeek
CIA lands £10m pan-European Raleigh account
28 Oct 1999
| by IMELDA MICHALCZYK
Smirnoff has unveiled a pounds 7m push for its brands with the
first campaigns from J Walter...Smirnoff has unveiled a pounds 7m push for its brands with the
first campaigns from J Walter Thompson since it won the business from
Lowe Howard- Spink in a realignment in April.
Two new ads for Smirnoff Red will be backed by a pounds 5m media spend
in the run-up to Christmas. A further pounds 2m ...
28 Oct 1999
| by PAUL WHITFIELD
Camelot is to spend almost pounds 10m marketing its millennium
campaign. The national lottery...Camelot is to spend almost pounds 10m marketing its millennium
campaign. The national lottery operator aims to sell about pounds
125m-worth of tickets for its one-off millennium game called Big Draw
2000, which will see it give away pounds 35m and make at least 25
millionaires in one night ...
28 Oct 1999
| by CONOR DIGNAM
, as its chief European marketer, ahead of
a pounds 3m advertising push due for next month...., as its chief European marketer, ahead of
a pounds 3m advertising push due for next month ...
will be to oversee a pounds 3m pan-European ad
campaign taking in print and online activity. Online and offline ...
by the middle of the year. Projected
sales by the end of 1999 are expected to top pounds 1m, according to its ...
28 Oct 1999
| by CONOR DIGNAM
to net up to
pounds 1m from share options. However, a spokeswoman for Orange said
this was pure ...
losses last year of pounds 105.7m and has not embraced
pre-pay discount packages in the same way as its ...
28 Oct 1999
| by IAN DARBY
-making cable TV station to NTL for
pounds 15m to pounds 20m....Live TV is likely to disappear as a brand following Trinity
Mirror s decision to sell the loss-making cable TV station to NTL for
pounds 15m to pounds 20m.
No one at Trinity Mirror or NTL ...
at publicity than making money - last year it lost
pounds 9m.
...
28 Oct 1999
I m not surprised this book has been made into a film - it reads
like a work of fiction....I m not surprised this book has been made into a film - it reads
like a work of fiction.
How anyone could have got away with what Leeson did for the length of
time he did is mind-boggling. Initially, one feels contempt for someone
who has defrauded his employers and investors, but by the end ...