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Mirror's M targets women

Mirror's M targets women...new weekly womens’ magazine called M, to be published on Tuesdays. Roger Eastoe, The Mirror’s managing director, said M, launched on Tuesday October 17, would not contain more than eight pages of advertising per issue. However, he said many non-press advertisers had “a reason to consider M’s environment ...

MEDIA CHOICE: M Magazine

The launch of M, the new Mirror mag, has certainly whisked up a storm and stimulated some...The launch of M, the new Mirror mag, has certainly whisked up a storm and stimulated some interesting response. We have experienced the usual attempt at spoiling tactics from The Sun ... on the bandwagon, with its recent new section called (yes, you ve guessed it) M. But I can t help feeling ...

M&A unveils pounds 50m outdoor facelift

Mills & Allen is ploughing pounds 50m into a five-year redesign and upgrading of its outdoor...Mills s 48-sheet and 96-sheet portfolio. As part of the changes M s parent company, said: How can you expect advertisers to invest in outdoor when 70% of panels are not lit and in winter time cannot be seen? Decaux admitted the upgrading would increase the cost to advertisers ...

CIA lands £10m pan-European Raleigh account

CIA lands £10m pan-European Raleigh account

Smirnoff in pounds 7m drive for Red and Ice

Smirnoff has unveiled a pounds 7m push for its brands with the first campaigns from J Walter...Smirnoff has unveiled a pounds 7m push for its brands with the first campaigns from J Walter Thompson since it won the business from Lowe Howard- Spink in a realignment in April. Two new ads for Smirnoff Red will be backed by a pounds 5m media spend in the run-up to Christmas. A further pounds 2m ...

Camelot spends pounds 9.5m on New Year’s Eve draw

Camelot is to spend almost pounds 10m marketing its millennium campaign. The national lottery...Camelot is to spend almost pounds 10m marketing its millennium campaign. The national lottery operator aims to sell about pounds 125m-worth of tickets for its one-off millennium game called Big Draw 2000, which will see it give away pounds 35m and make at least 25 millionaires in one night ...

Chateau Online hires FMCG chief for pounds 3m ad push

, as its chief European marketer, ahead of a pounds 3m advertising push due for next month...., as its chief European marketer, ahead of a pounds 3m advertising push due for next month ... will be to oversee a pounds 3m pan-European ad campaign taking in print and online activity. Online and offline ... by the middle of the year. Projected sales by the end of 1999 are expected to top pounds 1m, according to its ...

Orange boss set to net pounds 1m share deal over buyout

to net up to pounds 1m from share options. However, a spokeswoman for Orange said this was pure ... losses last year of pounds 105.7m and has not embraced pre-pay discount packages in the same way as its ...

Live TV’s sale to NTL may see the brand discarded

-making cable TV station to NTL for pounds 15m to pounds 20m....Live TV is likely to disappear as a brand following Trinity Mirror s decision to sell the loss-making cable TV station to NTL for pounds 15m to pounds 20m. No one at Trinity Mirror or NTL ... at publicity than making money - last year it lost pounds 9m. ...

MARKETING MIX: Book of the week

I m not surprised this book has been made into a film - it reads like a work of fiction....I m not surprised this book has been made into a film - it reads like a work of fiction. How anyone could have got away with what Leeson did for the length of time he did is mind-boggling. Initially, one feels contempt for someone who has defrauded his employers and investors, but by the end ...

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