20 Dec 1999
| by CAROLINE MARSHALL
-kiri, kibuki, kissuni, er
ka-watchamacallit, you know the Japanese one, the 2000, cos I m very
technically ...
from M&C Saatchi in a realignment
being planned by the US-based giant....BBDO from M s chief executive, refused to answer any questions
about an impending change ...
.
Nevertheless, the work by M Although it would make sense to move Whiskas out of M an industry source commented ...
to go away empty-handed.
The award of the Whiskas business to M s faith in him after his ousting ...
17 Dec 1999
| by GERRY MOIRA, executive creative directo
-in for . This idea,
of course, is grounded in a fundamental truth. I m sure all of us have
at one time or another ...
.
I daresay the shoot was a hoot for cast and crew, but I m afraid we
punters are not included in this joke.
I m proud to say I was an early adopter of the Gap campaign. I have
defended it, often ...
16 Dec 1999
| by ALEXANDRA JARDINE
cosmetics range in March, backed by an
estimated dollars 10m (pounds 6.2m) global promotional spend....Calvin Klein Cosmetics, the Unilever-owned fragrance arm of Calvin
Klein, is to launch a colour cosmetics range in March, backed by an
estimated dollars 10m (pounds 6.2m) global promotional spend.
The UK launch is exclusive to Selfridges for the first six months,
before rolling out to 20 further ...
16 Dec 1999
| by STEPHEN CHANDLER, an account director a
; Guinness hands its pounds 7m ad account to
Ogilvy & Mather....and services; Guinness hands its pounds 7m ad account to
Ogilvy Evian
announces a substantial hike in UK ...
Persil Finesse in an attempt to
reverse its declining share of the pounds 16.5m fine-wash sector ...
16 Dec 1999
| by GAIL KEMP
pounds 85m, that expenditure is reflected. But there are always a few advertisers whose performances ...
-tugging puppy work, an investment which puts it in fourth place on a spend of only pounds 7.5m. This is a prime ...
minuscule budget of pounds 1.4m. Meanwhile, the relentless marketing march of the mobile phone industry ...
16 Dec 1999
| by PAUL WHITFIELD
was supported by about
pounds 5.2m in adspend over the past five years and was the subject of a
series ...
16 Dec 1999
| by GAIL KEMP
this year, Sainsbury s moved its TV advertising to M C Saatchi. Nescafe Nescafe has remained ...
. In that year, with a record pounds 43m ad budget, Ford was a constant feature in the weekly Adwatch table ...
13 Dec 1999
| by COLIN GRIMSHAW
IPC s central sales unit has won its first business with a pounds 1
million deal through MindShare for Kimberley Clark and Radio
Rentals.
10 Dec 1999
| by TREVOR BEATTIE, creative director of TB
I m a sad and lonely earthworm. So sad and lonely and blue. Having
said that, I m probably...I m a sad and lonely earthworm. So sad and lonely and blue. Having
said that, I m probably the only slimy, hermaphrodite, dirt-gobbling,
animatronic member of the Oligochaeta family capable of pulling off an
even passable impersonation of Perry Como. Oh, and I m starring in the
best commercial ...