NEWS: ITV boosts drama in pounds 800m revamp
27 Sep 1996 | by ANNE-MARIE CRAWFORD
ITV is beefing up its drama output as part of an pounds 800 million drive to cement its position as Britain s most popular channel in the coming year.
Mortimer Whittaker O Sullivan - the fledgling agency formerly known as Advertising Options and a part of the GGT Group - has beaten the incumbent, TBWA, to Direct Line s pounds 13 million creative account after a three-way pitch.
ITV is beefing up its drama output as part of an pounds 800 million drive to cement its position as Britain s most popular channel in the coming year.
The Bisto kids have been usurped by Julie Walters in a new pounds 5 million campaign by Abbott Mead Vickers BBDO, to be revealed next week.
M&C Saatchi has landed the pounds 3 million launch of the new Gallaher brand, Sovereign Lights....M s Berkeley brand in August. The price-led work was handled by M s rival roster agency ... , will work alongside M s links with Charles Saatchi are particularly strong, going back to 1983 when he ... will contribute this time. Gallaher also has close links with Jeremy Sinclair, one of M s founding ...
I m only a punter, but doesn t it drive you completely out of your ranting mind when you ring up a...I m only a punter, but doesn t it drive you completely out of your ranting mind when you ring up a company to ask a tiny question about something utterly meaningless and after about 20 rings you suddenly get this: Thank you for calling, this is Shelly speaking, how can I help you this afternoon ...
Bates Dorland has raided the Ogilvy and Mather group for two of its top direct marketers to form the new management team of its through-the-line satellite agency, Bates Communications.
Eleanor Trickett chooses M s Whiskas Insights spot: The feline equivalent of Viz s Pathetic...Eleanor Trickett chooses M s Whiskas Insights spot: The feline equivalent of Viz s Pathetic Sharks, these sweeties are painfully like my gorgeous - but crap - kittens. The ET-style cat-in-towel shot alone should have you rushing to the pet shop. Copywriter Tony Barry, art director Kevin ...
m m m 1 1 M Saatchi Libraries 70.5 1.0 69 ... 15 14 Yellow M Reg Vardy 11.5 - 11.5 16 16 McCann ...
this campaign than mere music. I m all for taking a few liberties with the English language but this looks like assault and battery. Oh dear. I m not being. Very. Constructive. By happy chance, though ... that the Halifax was all about er...people. I m not quite so sure what the key thought here is, and although ...
: I never expected to be here this long, I m part of the heritage now. Asked if he intended ...