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NEWS: New PHD loses out to Media Business in pounds 5m RAC rethink

The RAC has appointed the Media Business to handle its pounds 5 million media planning and buying account as it prepares to revamp its image in 1997.

NEWS: Five shops to fight over pounds 16m pan-Euro Wrangler business

TBWA is facing a fight to hold on to its pounds 16 million pan- European Wrangler business as the jeans giant kicks off a full-scale advertising review.

NEWS: BMP DDB prepares for battle to keep Schweppes dollars 20m account

Schweppes Europe has called a review of its dollars 20 million pan-European advertising account, following the appointment of Doug Tough as its new president.

NEWS: O&M develops Ford Probe screen-saver to complement ad

was developed by O&M. Online media planning and buying are through the Network. ...

CAMPAIGN DIARY: I’m only a punter but...

As a producer, I am responsible for client relations (with agency creatives and TV producers) within our company, and it never ceases to amaze me just how lacking in common courtesy most agency people are.

CAMPAIGN DIARY: Well, it looks as if the demonic eyes have it

there was M s New Labour new danger poster....There seems to be a peculiar glut of ads featuring shifty looking demon eyes at the moment. First there was M s New Labour new danger poster. Then Richard Branson hijacked the controversy surrounding it to take a swipe at his old adversaries, British Airways, with an ad in the Sunday ...

INTEGRATED: viewpoint; Awards schemes are guilty of not including the integrated sector

Funny thing, integration. A lot of people are talking about it, but I m not sure how many people...Funny thing, integration. A lot of people are talking about it, but I m not sure how many people are really happy about the idea. Lots of companies are committed to the concept of it in one way ... media so that you can legitimately consider all media when working on your client s business. I m ...

MEDIA: PERSPECTIVE; Posters must kick up a stink to help the medium thrive

As I m sure you ll agree, it s sometimes hard to convince yourself that you re actually doing...As I m sure you ll agree, it s sometimes hard to convince yourself that you re actually doing ... of the Lies . Strange, of course, that M s agency. And when the media weren t ranting about an adman ... budgets and I m confident that my appearance on Sky News helped sell a few more cans. Anyway ...

MEDIA: MEDIA CHOICE

is testament to the effectiveness of the spot. I m sure nobody would claim this was a brilliant bit of TV...Claire Beale chooses the Vauxhall babies ad that appeared in ITV s screening of Look Who s Talking Too. I wasn t really watching this film, honest, so the fact that the Vauxhall ad hit me is testament to the effectiveness of the spot. I m sure nobody would claim this was a brilliant bit of TV ...

CLOSE-UP: PERSPECTIVE; Saatchi ennobled for his services to the arts? Rubbish

I m so dismayed on a personal level about the screaming Lord Saatchi affair that it s been...I m so dismayed on a personal level about the screaming Lord Saatchi affair that it s been difficult to put on a Campaign hat - although it s always nice to see an ex-employee prosper. But, when all s said and done, the inescapable fact is that Maurice s ennoblement is an extraordinary ...

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