30 Aug 1996
| by GORDON MACMILLAN
The RAC has appointed the Media Business to handle its pounds 5 million
media planning and buying account as it prepares to revamp its image in
1997.
30 Aug 1996
| by HARRIET GREEN
TBWA is facing a fight to hold on to its pounds 16 million pan-
European Wrangler business as the jeans giant kicks off a full-scale
advertising review.
30 Aug 1996
| by EMMA HALL
Schweppes Europe has called a review of its dollars 20 million
pan-European advertising account, following the appointment of Doug
Tough as its new president.
30 Aug 1996
was developed by O&M.
Online media planning and buying are through the Network.
...
30 Aug 1996
As a producer, I am responsible for client relations (with agency
creatives and TV producers) within our company, and it never ceases to
amaze me just how lacking in common courtesy most agency people are.
30 Aug 1996
there was M s New Labour new
danger poster....There seems to be a peculiar glut of ads featuring shifty looking demon
eyes at the moment. First there was M s New Labour new
danger poster.
Then Richard Branson hijacked the controversy surrounding it to take a
swipe at his old adversaries, British Airways, with an ad in the Sunday ...
30 Aug 1996
| by STEVE HENRY
Funny thing, integration. A lot of people are talking about it, but I m
not sure how many people...Funny thing, integration. A lot of people are talking about it, but I m
not sure how many people are really happy about the idea.
Lots of companies are committed to the concept of it in one way ...
media so that you can legitimately consider all media when
working on your client s business. I m ...
As I m sure you ll agree, it s sometimes hard to convince yourself that
you re actually doing...As I m sure you ll agree, it s sometimes hard to convince yourself that
you re actually doing ...
of the Lies . Strange, of course, that M s agency.
And when the media weren t ranting about an adman ...
budgets and I m confident that my
appearance on Sky News helped sell a few more cans.
Anyway ...
is testament
to the effectiveness of the spot. I m sure nobody would claim this was a
brilliant bit of TV...Claire Beale chooses the Vauxhall babies ad that appeared in
ITV s screening of Look Who s Talking Too. I wasn t really watching
this film, honest, so the fact that the Vauxhall ad hit me is testament
to the effectiveness of the spot. I m sure nobody would claim this was a
brilliant bit of TV ...
30 Aug 1996
| by STEFANO HATFIELD
I m so dismayed on a personal level about the screaming Lord Saatchi
affair that it s been...I m so dismayed on a personal level about the screaming Lord Saatchi
affair that it s been difficult to put on a Campaign hat - although it s
always nice to see an ex-employee prosper. But, when all s said and
done, the inescapable fact is that Maurice s ennoblement is an
extraordinary ...