NEWS: TBWA picks up pounds 25m pan-Euro Fujitsu business
31 May 1996
TBWA is understood to have landed the pounds 25 million advertising task to raise awareness of the new Fujitsu brand of personal computers in Europe after a three-way pitch.
Bartle Bogle Hegarty and its media arm, Motive, have snatched Golden Wonder s full-service ad account from Ogilvy and Mather, the incumbent on the business for the past five years.
TBWA is understood to have landed the pounds 25 million advertising task to raise awareness of the new Fujitsu brand of personal computers in Europe after a three-way pitch.
Samsung has briefed two agencies about a massive branding campaign that it is planning to launch across Europe in a make-or-break move to take on its big Japanese rivals, Sony and Panasonic.
First Direct is gearing up to review its pounds 6 million media account out of Pattison Horswell Durden.
and so must be more streetwise. I m 63 in July and shall probably retire at the end of the year: but that s because I want to get out while I m on top and because I want more time to play. Ron Kirby ...
at Coral, who joined the company two months ago, said: I m obviously reviewing what s going on ...
advisers? I m afraid not. Is this latest triumph going to widen and deepen the long-term desire for share ownership? Again I m afraid that is not the case. The Railtrack privatisation success was living ...
-Spink; M the UK incumbent, J. Walter Thompson; and the Irish incumbent, DDFH s pounds 1- to pounds 2 ... partner working alongside M&C Saatchi on Disney Stores (Campaign, 15 March). BBJ adds the pounds 2 ...
International last August. I m not Superman, says Goldsmith, it is a very heavy workload. What ...
.5 million healthcare fee income, with B-M closing the gap in the 1996 healthcare league table with a 64 ... managed double digit growth in every one of its eight years so far. I m more interested ... contributed pounds 1.33 million last year - 11 per cent of H s pounds 12m group income. The UK is a ...