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M&C Saatchi launches specialist sponsorship unit

19 Dec 1996 | by Staff,

M&C Saatchi is launching a specialist sponsorship agency called M&C Saatchi Sponsorship next year.

M&C Saatchi launches specialist sponsorship unit

19 Dec 1996 | by Staff,

M&C Saatchi is launching a specialist sponsorship agency called M&C Saatchi Sponsorship next year.

ADVERTISING & PROMOTION: Bank plans pounds 20m job

19 Dec 1996 | by PATRICK BARRETT

, Ogilvy & Mather and Publicis as contenders for its pounds 20m through-the-line account....National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton s strategy to centralise its marketing operations. NAG, which bought Yorkshire Bank from Midland for pounds 976.5m ... . The pitch for the work, which will be mainly below-the-line with about pounds 5m for TV ads, is expected ...

NEWS: CIA wins Visa’s pounds 31m account

19 Dec 1996 | by ANNA GRIFFITHS

The UK s biggest credit card brand, Visa International, has handed CIA Medianetwork its pounds 31m...The UK s biggest credit card brand, Visa International, has handed CIA Medianetwork its pounds 31m media account with plans for a heavier spend in the European market. The win is also a ... around pounds 8m in the next year, significantly more than this year, when just over pounds 2m has ...

MEDIA: BBC Worldwide restructures to push branding

19 Dec 1996

contribution to the BBC to pounds 200m in the next decade....BBC Worldwide has been restructured to exploit its global branding opportunities and treble its contribution to the BBC to pounds 200m in the next decade. A BBC Rights Agency has been set up, which will be headed by Mike Phillips, deputy managing director of Worldwide Television, and will sell on rights ...

NEWS: Trebor to treble sweet ad spend

19 Dec 1996

12m and put an emphasis on sales promotions campaigns....Confectioner Trebor Bassett is planning to treble its advertising spend next year to around pounds 12m and put an emphasis on sales promotions campaigns. It is also revising its approach to sales promotions, focusing on different campaigns for particular consumer groups, rather than one ...

NEWS: Double spread in Lurpak launch

19 Dec 1996

MD Foods is to double the advertising spend on Lurpak butter to pounds 4.5m next year to back...MD Foods is to double the advertising spend on Lurpak butter to pounds 4.5m next year to back ... pounds 12m sales of Lurpak Spreadable in its first year will come from consumers transferring from ... of the brand. The pounds 60m Lurpak brand has grown by 6.6% over the past year, faster than its larger ...

ADVERTISING & PROMOTION: Agency of the week: BDDH

19 Dec 1996

hovering just under pounds 50m. But appearances can be deceptive....hovering just under pounds 50m. But appearances can be deceptive. This year, the agency s ninth ... , the pounds 14m BT Business campaign, which this week tops Adwatch for the second week running ... ------------------------------------------------------------------------ Projected billings (1996) pounds 46m Wins (1996) RAC, News IQ, Savacentre Losses (1996) None Key ...

NEWS: Sunday Times to exit O&M after less than a year

19 Dec 1996 | by ANNA GRIFFITHS

The Sunday Times has parted company with its advertising agency, Ogilvy s ad agency, Rainey Kelly Campbell Roalfe.

NEWS: Cadbury is adding...

19 Dec 1996

of holly and snow to the Aardman credits. The festive addition to the sponsorship, which at pounds 10m...Cadbury is adding a festive boost to its sponsorship of Coronation Street with the addition of holly and snow to the Aardman credits. The festive addition to the sponsorship, which at pounds 10m is the UK s largest broadcast sponsorship to date, will run from Christmas Day until January 6. ...

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