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NEWS: Y&R snatches pounds 7m Quaker Oats from BST-BDDP

26 Jan 1996 | by EMMA HALL

Young and Rubicam has clinched Quaker Oats entire pounds 7 million business, depriving BST-BDDP of its share of the account, which includes Harvest Crunch, Feast of Flakes, and the Quaker Oats brand.

NEWS: Granada seeks shops to pitch for pounds 7m Forte

26 Jan 1996 | by JOHN OWEN

Granada is to review Forte s pounds 7 million advertising arrangements following its successful takeover bid earlier this week.

NEWS: International gains at Optimedia boost its billings by pounds 4m

26 Jan 1996

Optimedia has snapped up two international accounts worth a combined pounds 4 million.

NEWS: CKT wins three-way tussle for pounds 1m task to relaunch Milupa

26 Jan 1996

Cowan Kemsley Taylor has been appointed to relaunch Milupa after a three-way pitch against Banks Hoggins O Shea and Mitchell Aldred Patterson Mitchell.

NEWS: Y&R signs Keegan for pounds 1m Sugar Puffs film

26 Jan 1996 | by EMMA HALL

Kevin Keegan, the highly rated manager of the Premier League leaders, Newcastle United, stars alongside the Honey Monster in Young and Rubicam s latest pounds 1 million campaign for Sugar Puffs.

NEWS: O&M in police drugs probe ’

26 Jan 1996

The police have seized drugs with an estimated street value of around pounds 30,000 after they were delivered to Ogilvy and Mather s offices in Canary Wharf.

DIARY: I’m only a punter but...

26 Jan 1996

.) No, seriously, when I m watching television - while doing the ironing, of course - and I see ... . Well, that s it, I m off my soap box now, ditching my Marigolds and going down the pub for a Babycham ...

NEWS: Consolidated rides into Segaworld

26 Jan 1996 | by LEXIE GODDARD

Sega Amusements Europe this week drafted in Consolidated Communications to promote its pounds 45m...Sega Amusements Europe this week drafted in Consolidated Communications to promote its pounds 45m space age theme park Segaworld, due to launch this summer. Consolidated won the estimated pounds 80,000 fee account in a pitch against three others including Freud Communications, Sega UK ...

MEDIA: FORUM; Can M&C Saatchi turn ITV into a stronger brand?

26 Jan 1996 | by ALASDAIR REID

week appointed M&C Saatchi to handle its advertising. But are the ITV stations realising the benefits...week appointed M t want to make a complaint any longer. Can ITV follow that? Last week, the station took the first step towards a long overdue marketing push by handing its account to M It s true ... , I must admit I m heartened by the news that things are happening at last on the marketing side ...

NEWS: Korean electronics group picks DMB&B for global branding

26 Jan 1996

competitive pitch against McCann-Erickson and M&C Saatchi....D Arcy Masius Benton and Bowles has won the LG Group s dollars 40 million global business in a competitive pitch against McCann-Erickson and M LG Group is keen to make significant progress in corporate brand building. ...

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