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ADVERTISING & PROMOTION: BRIEFS

12 Dec 1996

independent PR firm in the US in 1995, with reported fees of dollars 12.3m pounds 7.9m). Free ... 2.5m press and poster campaign next year, through Citigate Albert Frank. ...

ADVERTISING & PROMOTION: British Gas under pressure’

12 Dec 1996 | by PATRICK BARRETT

executive at M It is a question of changing the company culture rather than the image. They need to change ...

NEWS: Publicis nets dollars 20m dealership account for Hewlett-Packard

06 Dec 1996

Publicis has extended its relationship with Hewlett-Packard by winning the task of co-ordinating its dealer advertising across Europe.

NEWS: Robson Brown wins battle for Northern Electric’s pounds 4m task

06 Dec 1996

Robson Brown has beaten 11 regional rivals to pick up the pounds 4 million advertising account for Northern Electric. Northern Electric whittled the original list down to a five-strong shortlist last month, before choosing Robson Brown and Yellow M for a final shoot-out. The account ...

ADVERTISING & PROMOTION: Agency of the week: MEDIAPOLIS

28 Nov 1996

to invest in the research and the people essential to an ambitious media agency. Its pounds 250m UK ... (1996) pounds 250m UK, pounds 100m international Wins (since September 1996) Iomega, United Airlines ...

MEDIA: MEDIA CHOICE; ELLE Decoration

28 Nov 1996 | by GRAHAM APPLEBY

. I m sure you get the gist by now, but what is so special about Elle Decoration? Well, I ...

ADVERTISING & PROMOTION: Agency of the week: TBWA

14 Nov 1996

For an agency that counts Wonderbra among its clients, TBWA s latest appearance in Adwatch isn t quite so sexy. Its new campaign for British Gas Services is at number 5, with its pounds 4m ... ------------------------------------------------------------------------ Projected billings (1996) pounds 105m Wins (1996) Wrigley s, Thermos, 3M Imation, Ciba ...

NEWS: DMB&B set to take Epson back on to TV with pounds 2m campaign

08 Nov 1996

Epson has appointed DMB&B and the Media Centre to spearhead a return to television advertising after an absence of ten years, with a pounds 2 million pre-Christmas campaign for its colour printers.

NEWS: TV spectacular fronts Packard Bell Euro blitz

08 Nov 1996 | by JOHN TYLEE

Packard Bell, the biggest home-PC manufacturer in the US, is using blockbuster advertising tactics to muscle its way into Europe s burgeoning home-PC market. M Wouldn t you rather ... created for TV advertising. The films are the result of a joint effort between the M s joint ...

ADVERTISING & PROMOTION: BRIEFS

07 Nov 1996

is to launch its condensed Vegetable Blends with a new TV campaign, as part of its total pounds 4.2m airtime ...

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