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MEDIA: MEDIA CHOICE; xmas Shop windows

it . Uhm, I think I m beginning to understand. And then by accident, my own little retail Bethlehem ...

NEWS: Adams in pounds 2.5m push

Childrenswear specialist Adams has handed its pounds 2.5m advertising account to Bartle Bogle...Childrenswear specialist Adams has handed its pounds 2.5m advertising account to Bartle Bogle Hegarty in readiness for its first large-scale marketing campaign in six years. The Sears-owned retailer is near to completing the overhaul of its 320- strong portfolio and is now ready to market its ...

ADVERTISING & PROMOTION: BRIEFS

independent PR firm in the US in 1995, with reported fees of dollars 12.3m pounds 7.9m). Free ... 2.5m press and poster campaign next year, through Citigate Albert Frank. ...

NEWS: BRIEFS

s pounds 200m bid for Carlsberg-Tetley. The MMC is concerned that Bass would be in an unfairly ...

NEWS: Converse push for youth

from pounds 2.4m to more than pounds 7m. Sponsorship and below-the-line budgets have been cut ... of pounds 277m - will have to take a different tack. It will be eschewing the power, glory ...

NEWS: Freemans loses marketing chief

up for sale and Sears is hoping to get up to pounds 400m for it. Sears chief executive, Liam ...

THIS WEEK: Marketing role cut by Richards

relaunch. The brand, which is aimed at the more fashionable mature woman, appointed M&C Saatchi ...

ADVERTISING & PROMOTION: AMV BBDO wins Wrangler pounds 16m

Wrangler has awarded its pounds 16m pan-European account to Abbott Mead Vickers BBDO after...Wrangler has awarded its pounds 16m pan-European account to Abbott Mead Vickers BBDO after the original shortlist was cut down to three. AMV was up against Duckworth Finn Grubb Waters and GGT ... . Wrangler is the number two player behind Levi s, with a 7.3% share of the pounds 780m UK jeans market ...

THIS WEEK: Tesco launches hypermarkets

are over a decade old and are likely candidates for conversion. The company is spending pounds 500m ... s as the country s most profitable retailer with a year-end pre-tax profits forecast of pounds 750m. ...

ADVERTISING & PROMOTION: Agency of the week: TBWA

For an agency that counts Wonderbra among its clients, TBWA s latest appearance in Adwatch isn t quite so sexy. Its new campaign for British Gas Services is at number 5, with its pounds 4m ... ------------------------------------------------------------------------ Projected billings (1996) pounds 105m Wins (1996) Wrigley s, Thermos, 3M Imation, Ciba ...

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