19 Dec 1996
| by PETER CLEMENTS
it . Uhm, I think I m beginning to understand.
And then by accident, my own little retail Bethlehem ...
12 Dec 1996
Childrenswear specialist Adams has handed its pounds 2.5m advertising
account to Bartle Bogle...Childrenswear specialist Adams has handed its pounds 2.5m advertising
account to Bartle Bogle Hegarty in readiness for its first large-scale
marketing campaign in six years.
The Sears-owned retailer is near to completing the overhaul of its 320-
strong portfolio and is now ready to market its ...
12 Dec 1996
independent PR firm in the US in 1995, with
reported fees of dollars 12.3m pounds 7.9m).
Free ...
2.5m press and poster campaign next year, through Citigate
Albert Frank.
...
12 Dec 1996
s pounds
200m bid for Carlsberg-Tetley. The MMC is concerned that Bass would be
in an unfairly ...
28 Nov 1996
| by JULIAN LEE
from pounds 2.4m to more than pounds 7m.
Sponsorship and below-the-line budgets have been cut ...
of pounds
277m - will have to take a different tack.
It will be eschewing the power, glory ...
28 Nov 1996
up for sale and Sears is hoping to
get up to pounds 400m for it. Sears chief executive, Liam ...
21 Nov 1996
relaunch.
The brand, which is aimed at the more fashionable mature woman,
appointed M&C Saatchi ...
14 Nov 1996
| by JULIAN LEE
Wrangler has awarded its pounds 16m pan-European account to Abbott Mead
Vickers BBDO after...Wrangler has awarded its pounds 16m pan-European account to Abbott Mead
Vickers BBDO after the original shortlist was cut down to three.
AMV was up against Duckworth Finn Grubb Waters and GGT ...
.
Wrangler is the number two player behind Levi s, with a 7.3% share of
the pounds 780m UK jeans market ...
14 Nov 1996
| by JULIAN LEE
are over a decade old and are likely candidates for conversion.
The company is spending pounds 500m ...
s as the country s most profitable
retailer with a year-end pre-tax profits forecast of pounds 750m.
...
14 Nov 1996
For an agency that counts Wonderbra among its clients, TBWA s latest
appearance in Adwatch isn t quite so sexy.
Its new campaign for British Gas Services is at number 5, with its
pounds 4m ...
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Projected billings (1996) pounds 105m
Wins (1996) Wrigley s, Thermos, 3M Imation, Ciba ...