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, Ogilvy & Mather and Publicis as contenders for its pounds 20m through-the-line account....National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton s strategy to centralise its marketing operations. NAG, which bought Yorkshire Bank from Midland for pounds 976.5m ... . The pitch for the work, which will be mainly below-the-line with about pounds 5m for TV ads, is expected ...
The UK s biggest credit card brand, Visa International, has handed CIA Medianetwork its pounds 31m...The UK s biggest credit card brand, Visa International, has handed CIA Medianetwork its pounds 31m media account with plans for a heavier spend in the European market. The win is also a ... around pounds 8m in the next year, significantly more than this year, when just over pounds 2m has ...
and, yes, Pepsi spending pounds 198m to turn itself blue. Next year should be just ... green shield stamps words and spend pounds 10m on launching the Reward Card in June. Tesco ... hot-ticket marketing vehicle like never before, with Euro 96 sponsors each shelling out pounds 3.5m ...
to improve penetration of its brand, including a pounds 100m ad campaign across Europe. In the UK ... the rationale behind NatWest s decision. I m surprised by the deal; it s difficult to see what they gain ... ------------------------------------------------------------------------ American Express pounds 10.8m Visa International pounds 2.1m MasterCard pounds 4 ...
radio advertiser, with a spend of pounds 8.4m (Register-MEAL, October 1996), a result largely ...
Coopers Big Six international accountancy firms, is planning to sharpen its image across the globe and may return to television advertising for the first time in more than a decade. The company, which has 9500 staff in the UK and a turnover of around pounds 700m, is looking to fill the new ...
25.0m Abbey National pounds 15.5m Halifax pounds 14.4m Barclays pounds 14.3m Midland pounds 11.0m First Direct pounds 8.9m TSB pounds 5.2m Lloyds pounds 4.8m Co ...
MasterCard International is putting pounds 1.5m into a TV campaign to raise consumer and retailer...MasterCard International is putting pounds 1.5m into a TV campaign to raise consumer and retailer awareness of its brand following the decision to kill off Access. Running until January 12, the campaign, through Publicis, shows retailers replacing Access signs with those for MasterCard in shop ...
for the pounds 15m account in the new year. Group marketing communications manager, Peter Jackson, said ...
s pounds 200m bid for Carlsberg-Tetley. The MMC is concerned that Bass would be in an unfairly ...
