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M&C Saatchi launches specialist sponsorship unit

19 Dec 1996 | by Staff,

M&C Saatchi is launching a specialist sponsorship agency called M&C Saatchi Sponsorship next year.

M&C Saatchi launches specialist sponsorship unit

19 Dec 1996 | by Staff,

M&C Saatchi is launching a specialist sponsorship agency called M&C Saatchi Sponsorship next year.

NEWS: CIA wins Visa’s pounds 31m account

19 Dec 1996 | by ANNA GRIFFITHS

The UK s biggest credit card brand, Visa International, has handed CIA Medianetwork its pounds 31m...The UK s biggest credit card brand, Visa International, has handed CIA Medianetwork its pounds 31m media account with plans for a heavier spend in the European market. The win is also a ... around pounds 8m in the next year, significantly more than this year, when just over pounds 2m has ...

ADVERTISING & PROMOTION: Bank plans pounds 20m job

19 Dec 1996 | by PATRICK BARRETT

, Ogilvy & Mather and Publicis as contenders for its pounds 20m through-the-line account....National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton s strategy to centralise its marketing operations. NAG, which bought Yorkshire Bank from Midland for pounds 976.5m ... . The pitch for the work, which will be mainly below-the-line with about pounds 5m for TV ads, is expected ...

NEWS: Sunday Times to exit O&M after less than a year

19 Dec 1996 | by ANNA GRIFFITHS

The Sunday Times has parted company with its advertising agency, Ogilvy s ad agency, Rainey Kelly Campbell Roalfe.

NEWS: Yellow M victorious in battle for Index’s catalogue business

13 Dec 1996

Yellow M has picked up the estimated pounds 2 million account for Index Extra, an upmarket...Yellow M has picked up the estimated pounds 2 million account for Index Extra, an upmarket catalogue produced by Littlewoods, following a four- way shoot out. Yellow M pipped the incumbent ... by radio, press and magazines. Mike Dethick, Yellow M s chief executive, said: Our main task ...

DIARY: I’m only a punter but...

13 Dec 1996

, with that eerie world music singing on it. Babba-babba doo-wey aaa ya-ya, yayaoow. It makes me feel like I m...Ssh. Hold on a minute. I love this ad - well, I know it s only for a building society, but I just love the music. It s sort of pop, you know, ambient handbag techno or whatever it s called, with that eerie world music singing on it. Babba-babba doo-wey aaa ya-ya, yayaoow. It makes me feel like I m ...

NEWS: Adams in pounds 2.5m push

12 Dec 1996

Childrenswear specialist Adams has handed its pounds 2.5m advertising account to Bartle Bogle...Childrenswear specialist Adams has handed its pounds 2.5m advertising account to Bartle Bogle Hegarty in readiness for its first large-scale marketing campaign in six years. The Sears-owned retailer is near to completing the overhaul of its 320- strong portfolio and is now ready to market its ...

NEWS: Publicis nets dollars 20m dealership account for Hewlett-Packard

06 Dec 1996

Publicis has extended its relationship with Hewlett-Packard by winning the task of co-ordinating its dealer advertising across Europe.

NEWS: DFGW wins pounds 3m in Michelob deal

06 Dec 1996 | by MAIRI CLARK

Duckworth Finn Grubb Waters has fought its way on to the Anheuser-Busch roster in the UK by scooping the pounds 3 million Michelob account from BMP DDB. The win follows a two-month pitch against BMP and St Luke s.

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