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MEDIA: For the record

13 Dec 1996

, Hyde Marketing Services, Maher Bird Associates and Yellow M as members. This brings the total number ...

NEWS: 1996 Mad cows, fat cats and blue Pepsi

13 Dec 1996 | by KATE NICHOLAS

and CEO of B-M Europe, says that public relations is too limited a term to describe what the agency now ...

MEDIA: BRIEFS

12 Dec 1996

is to launch a pounds 1m advertising campaign in January to promote the new Tune in, Tune out news format ... The Chrysalis Group has announced a pre-tax loss of pounds 5.36m, which it is says is in line with forecasts as it has invested pounds 6.7m in start up radio stations and record labels and has lost pounds 1.9m ...

INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE/in association with electronic telegraph

29 Nov 1996 | by MAIRI CLARK

through the AKQA library, I discovered that there s no definitive one-stop-shop publication that I m ... business. Felix Velarde Hyperinteractive felix@hyperinter active.co.uk I m a long ...

INTERACTIVE: interactive gallery reviewed by PETE MILL

29 Nov 1996 | by PETE MILL

of our Web experts. Client Marvin Shanken, founder of M. Shanken Communications Brief Create a ... that s not technically true, for reasons I m not qualified to explain (my anorak s at the cleaners). Whatever ... that the game has all the frustration of a bad day s fishing with none of the pleasure. But maybe I m ...

NEWS: PR EUROPE

22 Nov 1996

, Mercedez-Benz and several federal ministries. MADRID: B-M appointment for Lareu Burson ... B-M in Spain and generate new business contacts. Pablo Lorens and Javier Celaya will manage the firm s offices in Barcelona and Lisbon respectively. The reshuffle was prompted by B-M s new practice ...

ANALYSIS: Vauxhall revs up for new BTL drive

21 Nov 1996 | by PATRICK BARRETT

% of its pounds 58.6m advertising budget below-the-line next year, adding to the pounds 5m it already ...

INTERNET: Calculating the Net response

21 Nov 1996 | by DAVID SUMNER SMITH

. Subscriptions to online information services are worth pounds 78m and will rise to pounds 623 by 2000 ... as a sales channel, with goods worth pounds 335m expected to be sold by the end of this year - a ... was worth pounds 24m in 1995, of which the vast majority was spent by businesses in the US ...

DIRECT MARKETING: Sound with vision

21 Nov 1996 | by ROBERT DWEK

,000, while the whole launch amounts to a pounds 2m investment, he says. Ward is guardedly optimistic ... were the first in our industry to attempt it. We knew we were being watched, and I m sure ...

INTERACTIVE: INTERACTIVE: Interactive Gallery

01 Nov 1996 | by NIGEL SHELDON

and be invoiced for the goods some time later. I m not sure how many people browsing out there are Neil Diamond fans and this site may not be terribly exciting, but, like the publication itself, I m sure ... to complement your collector dolls , I m not so sure. While Hamley s makes it clear this site is just a ...

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