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NEWS: Bristol Myers orders dollars 60m review

12 Jan 1995 | by CLAIRE BEALE

Bristol Myers, the global toiletries and healthcare giant, has fired the starting gun on a full-scale review of its creative and media arrangements.

NEWS: Vodafone in pounds 10m hunt for new shop

12 Jan 1995 | by EMMA HALL

Vodafone is seeking an agency to put its mobile phone network back on the map in a pounds 10 million branding campaign planned for the spring.

NEWS: McCanns beats rivals in dollars 200m Coke battle

12 Jan 1995 | by JOHN OWEN

Coca-Cola has given a vote of confidence to its longest-standing agency of record, McCann-Erickson, by retaining it as the company s central co- ordinator of media planning and buying across all brands in Europe, after a formal review.

NEWS: Abbott Mead picks up pounds 15m Prudential prize

12 Jan 1995 | by JOHN TYLEE

Abbott Mead Vickers BBDO has taken less than a month to plug the gap on its roster left by the Leeds building society by capturing the Prudential s pounds 15 million business.

NEWS: Cadbury negotiates pounds 10m Coronation St sponsorship tie-in

12 Jan 1995

Cadbury is the latest advertiser to enter negotiations to sponsor ITV s biggest sponsorship property, Coronation Street, in a deal that could be worth around pounds 10 million a year to the ITV network.

NEWS: O&M wins Sunday Times after U-turn

12 Jan 1995 | by ANNE-MARIE CRAWFORD

Ogilvy and Mather has been handed the pounds 4 million Sunday Times creative account in a shock U-turn, just one week after news that Arc Advertising had retained the business following a competitive pitch (Campaign, last week).

Mirror prepares ad campaign to boost flagging circulation

12 Jan 1995

the Daily Mail’s Femail section. The advertising, through M&C Saatchi and Zenith Media, will carry ... of Circulations. Sales have slipped consistently month on month since June, when it sold just over 2.6m. ...

NEWS: A&P snaps up Harold.

12 Jan 1995 | by HARRIET GREEN

to keep it fresh. I employed him as head of art at WCRS, and I m employing him again. Harold ...

NEWS: Souter named to succeed Abbott

12 Jan 1995 | by JOHN TYLEE

that will be but he won t be waiting in the wings forever. I don t plan to leave the party yet but I m having ...

THIS WEEK: Carlsberg gets pounds 20m relaunch

11 Jan 1995 | by ROS SNOWDON

Carlsberg-Tetley is spending more than pounds 20m relaunching its flagship Carlsberg lager brand...Carlsberg-Tetley is spending more than pounds 20m relaunching its flagship Carlsberg lager brand to meet consumer demand for stronger beers. Carlsberg is dropping the Pilsner tag in order to distance itself from own-label Pilsners and will now be known as Carlsberg lager. The most ...

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