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THIS WEEK: Vobis outlets to raise UK profile

14 Dec 1995 | by SHARON MARSHALL

been given to Manchester s The Agency, which expects to spend pounds 1.5m during December on above ...

THIS WEEK: STOP PRESS

23 Nov 1995

campaign. The account is thought to be worth pounds 6.5m. Amstrad will announce on Thursday ...

NEWS: IBM set to sponsor Discovery output through pounds 4m O&M ads

10 Nov 1995 | by HARRIET GREEN

Ogilvy and Mather has tied up a sponsorship deal with IBM in the UK that will result in the computer giant s first local work since its US-led global branding campaign was launched in January.

ADVERTISING: BRIEFS

11 Jan 1995

Danish bacon in TV push A new pounds 1m TV campaign for Danish bacon, through WCRS, breaks on January 22. It focuses on a couple looking for an au pair. Several young women who fall ... since it won the account last January. The new pounds 6m campaign will be used in all European markets ...

MARKETING MIX: PROFILE; Putting the focus on growth

11 Jan 1995 | by SHARON MARSHALL

(Marketing, January 4). The PlayStation launch week alone generated pounds 10m revenue for Sony ... . Fisher has spearheaded the move of the company s pounds 33m corporate branding account into Ogilvy ...

 

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