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PRIVATE VIEW

, managing director Brief: Reassert Sekonda s position as the UK s leading watch brand Agency: M ...

CAMPAIGN CRAFT: PROFILE; How David Carson’s radical bent made him a star

approach that was inspired by the music of the featured artists. Sometimes I think I m just painting ... m trying to interpret the message and hit a specific audience. So far, he s worked ... have absolutely no regrets about the Ray Gun bust-up? I m busier than I ve ever been, he says ...

THIS WEEK: Rogue Film’s director David Hiscock vents his trademark ...

pounds 30m annually, is run through Leagas Delaney....pounds 30m annually, is run through Leagas Delaney. ...

MARKETING TECHNIQUE: PUBLIC RELATIONS; Playing with fire

cost pounds 4.4m to buy. Using the rule of thumb that the value of editorial is four times that of advertising, this translates to an astonishing pounds 17.6m worth of promotion. Such leverage ...

CAMPAIGN CRAFT: Column; Though at the cutting edge, Pepe slices too deep

in advertising leads to people copying it - which I m sure is what they ll say - let s make it a story about ...

THIS WEEK: Olympus name in question

s annual marketing budget is estimated to be pounds 2m. The concept stores that were to herald ...

 

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