How will one network cope with the dollars 550m account? Caroline Marshall reports...How will one network cope with the dollars 550m account? Caroline Marshall reports Colgate-Palmolive wants to save money and enhance creative effectiveness , which is why, last week, it made history as the first fmcg giant to appoint a single agency worldwide (Campaign, 8 December ...
M&C Saatchi has won the pounds 5 million task of putting a human face on the drugs giant created...M s largest pharmaceuticals group, is the first corporate assignment for the Maurice Saatchi ... discussions with agencies had taken place, no decision had been taken. But it is believed M s anti ... in 1998. For M&C Saatchi, the appointment extends the corporate expertise built up by David ...
organisers say could make pounds 5m for the International Red Cross within six months....More than 50 international brands have signed up with the HelpAd charity advertising scheme, which organisers say could make pounds 5m for the International Red Cross within six months ... the charity up to pounds 5m within the next six to nine months. Over 1,800 calls had been received from ...
Colgate-Palmolive has become the first packaged-goods giant to put all worldwide advertising into one agency. The move means the company s entire pounds 366m account, which is thought to have been upped by pounds 50m, will now be placed solely with Young efficiency and profitability ...
tag of up to pounds 150m, surprised observers. Acquired with Hanson s takeover ... , the value of the market rocketed from pounds 89m in 1982 (Datamonitor) to pounds 272m by August ... . This autumn Seven Seas launched a pounds 3.8m TV campaign through Advertising Principles for its cod liver ...
. BUDAPEST: B-M beats five to plastics task Burson-Marsteller has beaten five other agencies to land the contract to publicise the privatisation of the Borsod Chem plastics plant in Hungary next year. B-M ... takes new role at B-M Pablo Llorens, managing director of Burson-Marsteller s Barcelona branch ...
dollars 50m of billings. The Metropolitan Police has drawn up a list of agencies to pitch for its ... Christmas. CIA is the incumbent. Mark Patterson, the group media director on Ford at O&M Media ...
marketing executive. The total UK tea market is worth pounds 500m but has, in marked contrast ...
. Lamb said: I had a fantastic time at AMV but now I m going for a career looking across more than one ...
Persil is better than old Persil. But, hold on, I m confused. I don t recall walking around ...
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