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MARKETING MIX: LETTERS * Sponsored by TEAM; What’s a widget between mates?

14 Dec 1995

From DC Bartholomew, managing director, Folio Advertising, Hartley Wintney, Hampshire I m delighted to discover from Laura Cannon s response - Marketing, December 7) to my earlier letter that her fidget/widget campaign has been thoroughly researched and that Gossard bra-wearers are indeed John ...

MARKETING MIX: LETTERS * Sponsored by TEAM; Connection aids brand success

14 Dec 1995

business in the UK has seen a twentyfold increase in turnover from pounds 3m to pounds 60m ...

THIS WEEK: Patak’s signs up Hollywood film director for TV

14 Dec 1995 | by HARRIOT LANE FOX

Patak s Indian Foods has signed up the Hollywood film-maker Roland Joffe to shoot its first national television campaign, which will break in the new year. The company is also boosting its advertising budget by a third, to pounds 1m, for the campaign, aimed at building a reputation for culinary ...

MEDIA: Can a launch do the business on Sunday?

14 Dec 1995 | by CONOR DIGNAM

Sunday Business, has already had around pounds 1m spent on researching and developing it. Its overall launch budget is thought to be in the region of pounds 10m to pounds 15m. And as much as 40 ... the magazine off to VNU for more than pounds 3m. Rubython is adopting a cautious tone about ...

BELOW-THE-LINE: BRIEFS

14 Dec 1995

Sweden tucks in to UK Food from Sweden, a promotional body funded by the Swedish government is spending pounds 1m on a below-the-line campaign to promote Swedish food in the UK. It will sell ... by the Association for Business Sponsorship of the Arts. It says pounds 82.8m of business support was contributed ...

MARKETING MIX: LETTERS * Sponsored by TEAM; Who’s a Beatle fan?

14 Dec 1995

, Strawberry fields forever, Sun king, Tax man, When I m 64, While my guitar gently weeps, Yellow submarine. ...

THIS WEEK: Vobis outlets to raise UK profile

14 Dec 1995 | by SHARON MARSHALL

been given to Manchester s The Agency, which expects to spend pounds 1.5m during December on above ...

ADVERTISING: CAMPAIGN OF THE WEEK; London Transport

14 Dec 1995 | by ERIC WHITE

. The message is simple enough - I can get around town if I m smart enough to use you ...

ADVERTISING: BRIEFS

14 Dec 1995

Saatchi U Tour operator Unijet is launching a pounds 1.5m press and poster campaign through ...

ANALYSIS: What’s the beef at Burger King?

14 Dec 1995 | by HARRIET MARSH

Saatchi You got it campaign and to award BK s pounds 23m pan-European account to DMB Smith had acted ... distaste for the ad clear, did not want it seen by European consumers, but with a reported pounds 1m ...

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