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Government relaxes brand partner campaign rules

10 May 2013 | by Louise Ridley

reduced from 4.8m several years ago to around 1m today, partially thanks to support from commercial ...

Parcelforce Worldwide appoints Proximity to CRM account

08 May 2013 | by Sara Kimberley

but lost the DM work following a review of the 8m business in January. ...

VisitBritain boss says Government would be 'mad' to abandon Great funding

30 Apr 2013 | by Matthew Chapman

country." A 2m partnership with Emirates to promote Britain overseas was also announced today, as part ... programme has contributed 900m to the UK tourism industry, a return on investment of 18 to 1. The tourism ...

AOP begins move to standardise mobile ads for publishers

26 Apr 2013 | by Arif Durrani

(up 148%) year-on-year in 2012 to 526m, on the back of 157% growth the year before . The sustained ... , and Sift. Collectively, they are believed to account for approximately 6.7m monthly users, around 24 ... figures revealing that UK mobile advertising spend, while exceeding 500m, still only accounts for 10 ...

Top Diageo, Coke, O2 marketers outline priorities for new IPA Client Council

17 Apr 2013 | by Staff

because of the fixed costs of an agency and the need to deliver, and of course I m pretty familiar ...

David Wilson - Beyond the call of duty

11 Apr 2013 | by Daniel Farey-Jones

against them,' he says. Is he not more of a broadsheet man himself? 'I'm quite happy to read The Sun ...

Book of Mormon sparks Church activity

08 Apr 2013 | by James Swift

will be confined to the internet, where it will run "I m a Mormon" ads until the end of 2013. The UK and Ireland ... the play, now read the book," and "The book is always better". The Mormon Church has been running "I m a ...

SSE fined record £10.5m by Ofgem for breaching marketing rules

03 Apr 2013 | by Matthew Chapman

SSE has been fined £10.5m by regulator Ofgem for breaching marketing obligations that led...I'm here to do today is show you a government thing called deregulation, which results in your ... in place a 5m misselling fund where customers can receive compensation by ringing a helpline. SSE has ...

New Pope presents rebranding opportunity for Catholic Church

27 Mar 2013

. CATHOLICISM STATS 1.2bn - Number of Catholics in the world 8.8m - Number of confirmations in 2010 ...

Advertising Association calls for adspend increase in Budget

20 Mar 2013 | by Gemma Charles

on the 168m it spent during its first year in office. ...

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