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Marketers at risk of turning consumers into brand blockers

24 Dec 2012 | by Kieran Kilmartin

, I don t know why, but if I don t I m going to miss it. It raises a big question mark over how ...

The new rules of engagement

28 Nov 2012 | by Paul Alfieri

company website, largely because I m looking for discounts, that s not the same as what happens when ...

Olympic Games' impact on big brand sales

09 Nov 2012 | by Tim Eales

of 2.3m, proving Olympic success. Dairy milk Bronzed Cr me Crunch, Silvery Cr me and Nuts for Gold ...

The Ryder Cup goes global

22 Oct 2012 | by Charlie Dundas

audience of more than 2m for the final few hours of action - our analysis shows that the Ryder Cup has ... -operation with Crimson Hexagon, revealed that while there were nearly 1.3m social media posts in total around the Ryder ... , or the Olympic 100m final where we all identify with a favourite runner. The event is also well known for its ...

Young people's consumer confidence

15 Oct 2012 | by Sarah Quinn

/laptop, many use their mobile to pay for goods, receive wages, transfer money and carry out m ...

The breakfast club

11 Oct 2012 | by Sarah Jenkins

in the morning. I'm not a morning person Morning is a complex and sometimes stressful time. We all know ...

Facebook's emerging future

03 Oct 2012 | by Tom Smith

to be relentless. Today in the markets we track Facebook has more than one billion accounts with 64% being (653m) active users (in the past month) of which 43% (273m) were active via mobile. These figures are lower ... or engagement with like buttons anywhere across the web. Back in July 2009, Facebook had just 162m active ...

Making the most of mobile advertising

21 Sep 2012 | by Ines Nadal and Liam Fox-Flynn

of mobile advertising. Mobile ad spend has exploded since 2008 when it generated just 28.6m, hitting 203.2m by the end of 2011 and being set to soar to 350m by the end of this year, as estimated ...

London Paralympics 2012: What did we make of it all?

14 Sep 2012 | by Julie Hamshere

in previous Olympic years". The top viewed events were the Opening and Closing Ceremonies, with 11.6m and 7.7m viewers respectively, and the Mens Track 100m T44 Final, which received a respectable 6.3m ...

Consumer 2.0: Fighting the online retail revolution

30 Jul 2012 | by Jamie Matthews

in three years , with general merchandise sales down 6.8%. On the same day that M S announced ... attributed blame for M S s performance at anything from the bad weather to badly designed collections, it s also true that more and more people are spending online. And if giants like M S are struggling ...

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