Why brands now approach sports sponsorship with caution
21 May 2013 | by Pete Davis
taken place. I m not suggesting that in every scenario that this can happen nobody could have ...
Google is reported to have paid only 10m in corporation tax in the UK between 2006 and 2011, despite revenues of 11.9bn. The internet giant was brought to task by a House of Commons committee last week over its tax affairs, after it claimed it did not carry out advertising sales in the UK ...
taken place. I m not suggesting that in every scenario that this can happen nobody could have ...
Yahoo has agreed a deal to buy social blogging platform Tumblr for more than $1bn (£720m).
He has earned hundreds of millions of pounds off the pitch, picking up on average more than 12m a year. In the past 12 months, the 38-year-old footballer has played for Manchester United, Real ... Armani (alongside his wife Victoria), and famously H M, in which he ran around in his boxer shorts. He ...
Microsoft is reported to have made a $1bn (£65m) to take control of the digital assets for Barnes...$900m ( 583m) in sales last year from just under $700m ( 454m) the year before. Instead, the company ...
. ( Campaign ) M C Saatchi has appointed Antonia Harrison as international development director ... . ( Campaign ) M/Six has promoted Dan Harris , the client development director, and Ross Barnes , its ... head of technology at M:Communications , is to join Powerscourt 's technology, media and telecoms ...
piercing scream from his neighbour's house. He said: "I went to McDonald's. I came home. I m eating my ...
of their ad inventory. It is being estimated that Facebook's video ads could generate up to $1.5m of new revenues per day and grow to $4m a day by the end of the year, which could quickly grow, giving Facebook a $500m to $1.4bn new revenue stream. Last week Facebook announced first quarter revenues of $1.46bn ...
The company has predicted revenue of between $342m ( 220m) and $347m ( 223m) for its current quarter, which is at least $13m ( 8.4m) short of the $360m ( 232m) revenue analysts had predicted ... rose to $324.7m ( 208.8m) from $188.46m ( 121.19m), a growth of 80% since last year. The site has ...
. She said: "Look forward to joining and focusing on M A + strategy. pointed north ... let the migration ... with the launch of its ads API, and is predicted by eMarketer to hit global advertising revenues of $1bn ( 643m) in 2014 and will earn $582.8m ( 374.7m) in 2013, with mobile being an important part of that. Last ...