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Heinz brings back invisible bottle of tomato ketchup

, Heinz Tomato Ketchup is the market leader with 78.2% of the 157m tomato ketchup category. In a ...

Private Hear: May 2013

something that lives in your memory. The energy drink Boost. I m holding back the sledgehammer ... alive if you over-connect, but don t tell me again!" It s way too long. And I m sure it s meant ... to the " could be a decent enough metaphor for something, I m sure, but not to demonstrate an over-connected plug ...

Private Hear: April 2013

. And I m delighted I shop in Waitrose. But none of them will distract me for too long. Fear ... , and b) didn t get what the NCS was offering. I m now imagining the agency smashing the door down with a ...

Private Hear: March 2013

copywriters. No pictures involved, so obviously it s all down to the wordsmith. I m not sure this is true ... , to you, a breakdown is an emergency". It sets up Green Flag s offer neatly, but I m not sure the fake ... , but lacks any authenticity or emotional hook and ends up being confusing and forgettable. I m really ...

Private Hear: February 2013

\London Elspeth Lynn executive creative director, M C Saatchi So, I m a little rusty at this. I ve ... -enough-but-not-hugely-impactful ode to judging people by the coffee they drink. I m guessing a clever and resourceful creative team ... but I struggle to know what he s yapping about. It s a mildly funny performance, but I m not terribly ...

Ex-Virgin Radio chief John Pearson pulls bid for Absolute Radio

is thought to be looking for at least 20m for the loss-making business it bought for 52.3m in 2008 , while ... , reported a pre-tax loss of 4.3m in 2011 , down 3.6% year on year, after revenues rose 15.3% year on year, against an industry average of 1.8% year on year, to 16.6m. Bennett, Coleman Co, which owns ...

Coca-Cola ties with WWF for polar bear CSR campaign

Under its pan-European 'Arctic Home' scheme, Coca-Cola will donate 3m a year to help protect the polar bear population and support WWF's lobbying of international governments. Funding will go toward researching polar bear numbers, helping human communities to live harmoniously with the animals ...

MediaCom's Karen Blackett voices apprenticeship radio ad

was planned and bought by M4C. The ads will be broadcast to an estimated 25 million people on national ...

Private Hear: December 2012

you ve been left out in the cold. There are lots of messages being tossed out and I m not sure many ... , it just needs to be more clinical with its finishing. I m a fan of "trailerman", the radio ad for Sky ... . It s a well-written, well-executed and stylish ad that puts a hole in the net. I m sure a few tashes ...

Radio industry plans 'spread D Love for digital' ads

are part of a 10m two-year campaign by Rainey Kelly Campbell Roalfe/Y R. The campaign kicked off ... , along with the BBC and the Government, committed to invest at least 21m in local DAB infrastructure . ...

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