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Tesco pushes Fifa 13 with GPS-linked mobile activity

% increase on 2011. This was 700m in 2010, representing a growth of 584% in two years. To date, 54 ...

Facebook ad revenue growth slows to 28%

results as a public company revealing the network made $992m (£632m) from brands paying to reach users....The eight-year-old social networking company made revenues of $1.18bn ( 723m) in the three months ended 30 June, 84% of which is from advertising, at $992m. While ad revenues for the quarter were up ... quarter of 2011 grew 83% from 2010 to reach $776m. Ad revenues were up 14% from the first quarter ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

for London (Agency: M C Saatchi) Highly Commended Bepanthen (Agency: JWT London) SOCIAL MEDIA ...

Change4Life ads push sports activity packs

The campaign will be supported by TV, digital, press advertising and social media activity by M C Saatchi. It will build on the excitement of the sporting activities taking place this summer and encourage millions of people to get involved and active. New research suggests that 93% of the British ...

The Year Ahead for ... Creativity

the past few years has been how we adapt as creative businesses to meet this ever-widening opportunity. I'm ... by themselves. I'm attracted to the idea of a creative business rather than a business with a creative ...

M&C Saatchi and Lowe SSP3 land Grands Prix at APG Creative Strategy Awards

M&C Saatchi and Lowe SSP3 were awarded Grands Prix at last night's APG Creative Strategy Awards....-Garcia and Maria Alejandra Urbina wrote the paper that led to the award. M C Saatchi was awarded its Grand Prix ... Colombian Ministry of Defence, operation Christmas (Lowe SSP3) Dixons (M C Saatchi) Wieden Kennedy ...

Zara Phillips joins Beckham as Samsung Olympic ambassador

and I'm looking forward to helping more people actively participate and be part of London 2012 ...

Co-op partners O2 for location-based ad campaign

O2 More, the division of O2 Media that operates its location-based function, passed 2m subscriptions in March , and has signed brands as diverse as Marks and Spencer and Adidas, offering discounts or offers to those close to a store. The Co-op now has 3,000 stores and the offer will be sent out ...

PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand

to their weekdays and the kids are central to that equation. I m not talking about pester-power, but children do ... targeting on the web? We have an opportunity as a business with our website, which had 10m-plus visitors ... audience, that if the products are not relevant, then that s our fault. I m sure the [behavioural economics ...

 

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