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Time Inc and Toyota trial content-tailored ad model

. Revenues in the first half of 2012 fell 30% to $176m. ...

Government calls on Theo Paphitis and Karren Brady for pensions campaign

The Government is launching a £3.5m ad campaign fronted by 'Dragon's Den' star Theo Paphitis...programme, and are part of a communications drive costing 8.1m. From October, UK bosses will be required ... and Nick Hewer from 'The Apprentice', will tell consumers how they are backing the scheme, stating: "I'm in ... minister, said: "I'm delighted that well-known bosses have taken part in our latest awareness campaign ...

John Lewis takes aim at Debenhams with Alice Temperley push

John Lewis is looking to challenge Debenhams' designer credentials with a £3m marketing campaign...The retailer is running a 2m multichannel campaign for its 'Somerset by Alice Temperley' range ... will spend 1m on a campaign to support its biggest private label brand House by John Lewis , which includes ... ." The news comes on the same day Debenhams announced it was aiming to take on John Lewis, M S and Next ...

Immediate launches new monthly girls' mag

Girl Talk Art to expand their interest. "We aim to create a lively magazine, which I'm really ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

for London (Agency: M C Saatchi) Highly Commended Bepanthen (Agency: JWT London) SOCIAL MEDIA ...

Transport for London 'litter campaign' by M&C Saatchi

M&C Saatchi has created an integrated advertising campaign to raise awareness of litter

The Year Ahead for ... Creativity

the past few years has been how we adapt as creative businesses to meet this ever-widening opportunity. I'm ... by themselves. I'm attracted to the idea of a creative business rather than a business with a creative ...

Lea & Perrins 'a dash makes all the difference' by M&C Saatchi

Lea & Perrins has launched an advertising campaign by M&C Saatchi.

Google 'good to know' M&C Saatchi

Created by M C Saatchi, the campaign runs across print, poster, online and digital escalator panels. The ads feature stick men characters asking each other questions. One of the ads tells readers to create a robust password when using the internet, drawing on inspiration from Shakespeare plays ...

RSPCA's Freedom Food appoints Total Media

, The Brooke Animal Hospital and The Woodland Trust. The RSPCA is currently reviewing its 6m media ...

 

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